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Snaps Collaborates With Unilever To Bring Wall's Ice Cream Emojis To Both HemispheresNEW YORK, Oct. 5, 2015 /PRNewswire/ -- Snaps, the first end-to-end marketing platform for mobile messaging, today announced it is working with Unilever to promote its popular ice cream brand, Wall's, during the changing seasons in both hemispheres. In the European market Wall's will be using its keyboard to engage with younger audiences during the back to school season. In Latin America, Wall's will be encouraging peer-to-peer sharing on messaging applications to make ice cream top-of-mind as the weather warms up for summer. Wall's is the first Unilever brand to launch a keyboard to feature emojis, stickers and GIFs to drive engagement with young adults, who are extremely active across messaging. "Emojis are a universal currency for communicating. Unlike written language, people understand what it means to share a smiley, a heart or an airplane," said Christian Brucculeri, CEO of Snaps. "Working with Unilever to provide brand experiences that can be universally understood, globally, is an amazing win for Snaps and Wall's." As part of the Goodbye Serious campaign, the Wall's Keyboard includes over 50 emojis, stickers and GIFs that feature all of the Wall's Ice Cream flavors with popular sayings such as "LOL" and "YOLO" and campaign lines such as "Mind the Toes" and "You're Making Me Melt." The strategic objective of the campaign is to reach young adults in their most widely and most often used channel, messaging, with Wall's content that is humorous and conversational. The keyboard can be found in the Apple iTunes or Google Play stores. "This partnership with Snaps is a great example of how Unilever is partnering with start-ups through the Unilever Foundry to take them from 'start-up' to 'scale-up'," said Jeremy Basset, Head of Unilever Foundry. "What's exciting about Snaps is it puts our brands at the heart of the conversation, helping us move from interruptive advertising to interactive brand engagement." The relationship between the two companies began when Snaps was selected as one of Unilever's Foundry 50 at the Cannes Lion Festival earlier this year. ABOUT SNAPS: ABOUT THE UNILEVER FOUNDRY: The Foundry (Unilever.com/foundry) works closely with Unilever Ventures, the Venture capital arm of Unilever. Unilever Ventures invests in early stage companies that could become strategically relevant to Unilever and can benefit from access to Unilever's assets and capabilities. One of the key areas of investment for Unilever Ventures is Digital Marketing, encompassing marketing services business with a focus on mobile marketing, digital media and video, social media, content creation, eCommerce, shopper marketing and big data. Recent examples include Yummly and Brandtone. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/snaps-collaborates-with-unilever-to-bring-walls-ice-cream-emojis-to-both-hemispheres-300153934.html SOURCE Snaps |