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SnapRetail Takes SnapFinds Nationwide
Feb 15, 2012 (Close-Up Media via COMTEX) --
SnapRetail, a technology company that provides an integrated marketing and sales solution to drive increased sales for local retailers, has launched a deal program that combines exclusive offer deals on products with a buy local concept for small retailers nationwide.
With a focus on how trust and loyalty are important to consumers and an emphasis on unique product finds rather than deep discounting, SnapRetail said that the program is specifically for small retailers in the $75 billion gift and home industry, helping them to increase sales and store traffic.
"While there has been an explosion in demand for daily deals from consumers in the past, SnapRetail has moved in the opposite direction by building our model on relationships and loyalty in today's crowded marketplace. We realized that the small local retailers we work with across the nation were not being served well," explained Ted Teele, CEO of SnapRetail. "SnapFinds offers new nationally sourced products rather than services, and works with local retailers to bring the power of each sale into local communities. It is a winning model for consumers, retailers and vendors alike and a bridge for many small retailers who have not moved to selling products online."
SnapFinds is a transaction-based platform that allows local retailers to sell daily offers online using their own email lists, and Facebook and Twitter connections. The offers are presented as coming from the local retailer, not a third party. This strategy leverages the often strong relationship that exists already with a local retailer and their customers, and increases open and conversion rates in a more cost-effective manner than sending millions of non-targeted emails every day. Once a purchase is made, the product is shipped to the store free of charge for pick up, increasing store traffic for the retailer.
"The model is a win for everyone," said Lindsay Phillips, owner of Lindsay Phillips, the leading interchangeable accessory company (lindsay-phillips.com). "Retailers have no cost to participate, make money on every sale and attract customers to their stores to pick up products they may not normally have access to. Manufacturers find new sales channels at minimal cost. And consumers get access to great products often unavailable in their own neighborhood, affordable prices and free shipping, while supporting their local, independent stores."
"Participating in SnapFinds was a no-brainer", said store owner Becky Vickery of La Ti Da in Suwanee, GA. "Our December sales increased 30 percent over last year, and we believe it was, in large part, driven by SnapFinds."
((Comments on this story may be sent to health@closeupmedia.com))
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