TMCnet News

SmartTouch® Interactive to Host Webinar Presented by Zillow Director of Consumer Insights on the New Construction Buyer
[April 26, 2017]

SmartTouch® Interactive to Host Webinar Presented by Zillow Director of Consumer Insights on the New Construction Buyer


SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and home builder lead nurturing CRM solution company, announced the date for their May webinar, "The Who, How and Why of the New Construction Buyer," presented by Zillow Director of Consumer Insights, Mary Kaye O'Brien. The webinar will be held Thursday, May 4, 2017, at 9 a.m. PST/11 a.m. CST and will cover:

  • An overview of Zillow's Consumer Housing Trends Report
  • What the home buyer search process loos like
  • Who is buying new construction and why



"We're thrilled to be hosting Mary Kaye O'Brien as she shares her expertise on housing trends and the new construction buyer. This will be a presentation real estate marketers and sales associates alike won't want to miss," said Robert Cowes, President and Co-founder, SmartTouch Interactive.

Nearly half of all buyers (48%) consider new construction in their home search. This presentation is a must-see for real estate marketers and sales associates who want more data on home buyer trends, such as how home buyers begin their search and the top 8 reasons that make them buy new.


Register before May 4th to find out who exactly the new construction buyer is and what influences their new home decisions.

About the Presenter

Mary Kaye O'Brien is the Director of Consumer Insights at Zillow and is responsible for the vast majority of Zillow's research efforts. Mary Kaye has over 25 years of experience helping companies create holistic views of their customers and their brands and leveraging these insights to help drive decision-making and innovation across all aspects of the business.

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM. The SmartTouch® team's expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®. http://www.smarttouchinteractive.com


[ Back To TMCnet.com's Homepage ]