TMCnet News
Smartphone Ownership in Canada Jumps 24 Percent; App Market is Oversaturated, According to New Study from WPP's Catalyst and GroupM NextThe mobile landscape in Canada is rapidly evolving with a 24 percent increase in smartphone ownership, search marketing agency Catalyst, in conjunction with GroupM Next, announced today. The new study also found a decrease in the average number of apps on users' smartphones with Canadians increasingly preferring the mobile Web over apps to accomplish most of their activities. At home smartphone usage increased for virtually all activities while on-the-go use declined. Battery life and data limits remain the biggest frustrations with smartphones, likely contributing to the at home versus on-the-go usage trend. If battery technology improves, and telecommunications companies increase their data caps, this trend may reverse. Other key findings in the report include:
In creating today's report, Catalyst and GroupM Next surveyed just over 1,100 English and French-speaking smartphone owners in Canada. The complete study can be found online at: catalyst.ca/2015-mobile. ABOUT CATALYST With Canadian offices in Toronto and Montreal, Catalyst (www.catalyst.ca) is the largest enterprise-focused provider of search marketing services in Canada, providing paid search marketing, search engine optimization, social media buying, content marketing and local search optimization. With additional offices in Boston, New York, Chicago and Seattle, our clients span B2B and B2C verticals and industries, and include many of the world's top advertisers. ABOUT GROUPM GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
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