smartFocus Survey: E-mail the Preferred Channel of Communication for US Consumers
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[November 02, 2009]

smartFocus Survey: E-mail the Preferred Channel of Communication for US Consumers

Nov 01, 2009 (Close-Up Media via COMTEX) -- smartFocus, an international provider of multi-channel marketing software and services, reported the findings of its latest survey in which it stated that e-mail is the preferred channel of communication for US consumers, followed by direct mail, social media and finally telemarketing.



When asked to rank their preferred methods of receiving marketing messages from vendors, smartFocus said the majority of respondents (62 percent) said that e-mail was their preferred channel of communication, followed by direct mail (23 percent), then social media (13 percent). The least preferred way to be contacted was telemarketing, with 80 percent putting it at the bottom of their lists.

The survey, conducted in Boston, MA, in October 2009, also showed that e-mail communications frequently trigger purchases, with three-quarters (75 percent) of respondents indicating that they had bought products or services as a direct result of receiving an e-mail from a vendor.



The most common items bought as a result of direct e-mail marketing were clothing and accessories (82 percent), followed by purchases from restaurants and coffee shops by almost half (49 percent) of respondents. Other items bought as a direct result of e-mail marketing campaigns include grocery items (40 percent) and personal electronics (38 percent).

The survey, commissioned by smartFocus to review consumer preferences and reactions to popular marketing channels, also asked consumers about their involvement in social media direct marketing.

Social media marketing was found to be significant, with 40 percent of respondents stating they receive correspondence from vendors on the social networking sites they use, such as Facebook and Twitter. Nearly one in five people (17 percent) had volunteered or requested that companies actively contact or update them via these social media platforms.

Survey Information: http://www.smartFocus.com.

((Comments on this story may be sent to health@closeupmedia.com))

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