[September 01, 2015]

SmartBear's CMO Invited to Speak at INBOUND 2015

Bryan Semple, CMO at SmartBear Software, the leader in software quality tools for the connected world, is presenting, "Sales and Marketing Alignment - Don't Listen to the Marketing Consultants," at INBOUND 2015, Tuesday, September 8 - Friday, September 11, 2015 in Boston. INBOUND 2015 is hosted by HubSpot, and gathers thousands of marketing and sales professionals from almost every industry, focusing on creating quality content that pulls people toward companies and products, where they naturally want to be. More than 10,000 attendees are expected. Inbound is the most effective marketing method for doing business online.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150901005395/en/

Bryan Semple, Chief Marketing Officer, SmartBear Software (Photo: Business Wire)

The common terminology being pushed by marketing consultants with regards to sales and marketing alignment consists of words like marketing qualified leads, sales accepted leads, service level agreements, waterfall diagrams and marketing contribution to revenue. If this is how B2B marketing performance is measured, CMOs are heading down a path of conflict with their sales counterparts and poor business outcomes. Bryan Semple walks through how he aligns his entire organization with sales and revenue, how the process is measured, and the terminology and nomenclature used to discuss success and failure.

A 20+ year high-tech veteran, Bryan has spent the last 11 years working in datacenter infrastructure and operations companies. Prior to SmartBear, he was CMO at Dell (News - Alert), VKernel Division, General Manager of NetApp's Storage Virtualization Business Unit, VP of Marketing at Onaro and VP of Product Marketing at Egenera. Bryan authored and illustrated, "Digital CMO's Guide to Marketing Measurement," detailing processes required for a B2B high-velocity lead generation system. Follow him on Twitter (News - Alert) @VK_Bryan.

For more information on INBOUND 2015, visit: http://www.inbound.com/.

About SmartBear Software

As the leader in software quality tools for the connected world, SmartBear supports more than three million software professionals and over 25,000 organizations in 194 countries that use its products to build and deliver the world's greatest applications. With today's applications deploying on mobile, Web, desktop, Internet of Things (IoT) or even embedded computing platforms, the connected nature of these applications through public and private APIs presents a unique set of challenges for developers, testers and operations teams. SmartBear's software quality tools assist with code review, functional and load testing, API readiness as well as performance monitoring of these modern applications. For more information, visit: http://www.smartbear.com, or for the SmartBear community, go to: Facebook, Twitter, LinkedIn or Google+.

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View source version on businesswire.com: http://www.businesswire.com/news/home/20150901005395/en/

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