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Slice Launches New App That Gives Local Pizzerias Mobile Ordering Technology To Compete With Big Chains And Enables Pizza Lovers Nationwide To Easily Order Authentic PizzaNEW YORK, Oct. 13, 2016 /PRNewswire/ -- Slice (www.SliceLife.com), the platform that connects people with authentic local pizzerias, today announced the launch of its new ordering experience and iOS app. Slice is designed to build rewarding relationships between independent pizzerias and pizza lovers who want the convenience of mobile ordering and payment. Ilir Sela, the founder and CEO of Slice, launched the company, originally called MyPizza, in 2010 in Staten Island to help local pizza shop owners publish their menus online. He eventually signed up more than 3,000 independent pizzerias to tackle their biggest challenge: competing with big pizza chains that were moving faster with mobile ordering technology. After bootstrapping the company and establishing a business model focused on loyalty and fair pricing, Ilir sought venture funding to accelerate Slice's growth and build the first nationwide mobile ordering platform specifically for pizzerias. "Growing up I was surrounded by proud pizzeria owners, which gave me an inside look at the industry from day one. I wanted to leverage my experience to create a bridge between pizza shop owners and their loyal customers using mobile technology," said Sela, CEO of Slice. "We've attracted top talent like investors and executives from Seamless, Plated and SinglePlatform, includin Slice's President Pete Chen, former GM of SinglePlatform. Together we're focused fulfilling our mission of enabling any pizza lover in the country to get authentic neighborhood pie through a free app. We already have more locations than Domino's and we're just getting started." For Pizza Lovers For Local Pizzerias "I was astonished to learn that $26B of the $40B domestic pizza industry is owned by local pizzerias, and yet the vast majority of them still operate the same way they did 50 years ago, untouched by technology," said Ben Sun, Co-Founder and General Partner at Primary Venture Partners, investors in Slice. "Slice is going to have a major impact on the industry, shifting consumption back towards the independents, by extending their network and increasing average order volume all by moving ordering to a mobile app." About Slice: Contact: Nick Karrat, [email protected], 917-841-1674; Taryn Langer, Moxie Communications Group, [email protected] To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/slice-launches-new-app-that-gives-local-pizzerias-mobile-ordering-technology-to-compete-with-big-chains-and-enables-pizza-lovers-nationwide-to-easily-order-authentic-pizza-300343088.html SOURCE Slice |