|[April 24, 2012]
SleepBetter.org Launches New Interactive Zzzz Score™
RICHMOND, Va. --(Business Wire)--
How are you sleeping? It's a question consumers now can answer with the
all-new Zzzz Score™. SleepBetter.org, the sleep tips and information
website for Carpenter Co., this week launched a completely redesigned
and highly interactive Zzzz Score. The online tool has been designed to
quickly score visitors' sleep on a scale from 0 to 10 (0.0 - to 0.9 is a
G.A.S.P. - Get a Sleep Physician and 9.0 - 10 is a Sleep Star) and
provide them with information about how to make improvements to sleep
better, including tips and information from Dr. Lisa Shives,
SleepBetter's "Sleep M.D."
Rather than induce sleep immediately with the typical online test, the
new Zzzz Score is designed to entertain visitors as it informs with
sleep tips and information. The launch page shows current aggregated
Zzzz Score stats (e.g. the average Zzzz Score is currently 5.6 and the
top sleep disrupter is "anxiety and stress"), then visitors are asked to
pick from one of four "Dream Guides" who help them through the quiz. The
inaugural Guides include SleepBetter's "Paranormal Pillow" characters,
Old Pillow and his side-kick Mattress Topper, as well as Abraham Lincoln
(an insomniac) and the 8-Bit Sandman.
"The new Zzzz Score is a fun, interactive tool from SleepBetter.org that
helps visitors understand how well, or how poorly, they sleep and then
encourages them to take immediate steps to sleep better," said Dan
Schecter, senior vice president of consumer products at Carpenter Co.
"SleepBetter and Carpenter Co. are committed to a sustained multi-year
effort to encourage Americans to get a better night's sleep, and the
Zzzz Scoe is a powerful tool to accomplish that like no other in the
The Zzzz Score is being launched with the Zzzz Score Getaway contest,
and all-expense-paid trip to Chicago that includes a sleep consultation
with Dr. Shives. The Zzzz Score can be launched from SleepBetter.org and
from SleepBetter's Facebook (News - Alert) page (www.facebook.com/sleepbetter).
The direct link to the Zzzz Score is http://quiz.zzzzscore.com/.
About Carpenter Co.
Carpenter Co. is the largest manufacturer of comfort cushioning products
in the world. The Richmond, Va.-based company manufactures a wide
variety of polyurethane foam and polyester fiber products, all designed
to make the world more comfortable. Born and built in the United
States, Carpenter Co. has a 60-year history of designing the world's
most comfortable products and remains on the cutting edge of product
development, creating innovative products that improve sleep and enhance
active life styles. The Carpenter Co. Consumer Products Division offers
a familiar line of trusted products, including Isotonic®, AmbientTM and
IsoCool™ by Isotonic® pillows, mattress pads and neck pillows as well as
comfort technologies like Avena™ and Avela™ and new technologies like
IsoFresh™. For more information, visit www.carpenter.com.
Created by Carpenter Co., SleepBetter.org is dedicated to helping people
sleep better. Designed as an online resource, the website creates a
forum for visitors to define, discuss and discover solutions to fit
their particular sleep needs. SleepBetter.org's quest is to continually
gather pertinent sleep information, then share this knowledge with the
general public. The site also shares tips on the best sleep-related
products, both in stores and online. SleepBetter.org has created the
SleepBetter seal as a way to easily identify products recommended for
their superior quality or scientifically based design. For more
information, please visit www.SleepBetter.org.
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