|[March 13, 2017]
Sizmek Partners with BrightLine to Bring Interactive Video Experiences Across All Connected TV Screens
Sizmek, the open ad management company for multiscreen ad experiences,
and BrightLine, the market leader for advanced TV advertising, have
partnered to help brands deliver engaging and interactive video
experiences across all screens, including desktop, mobile, tablet and
"Media agencies, creative agencies and publishers now have an economical
option to reach audiences across screens with interactive video, going
beyond the desktop," said Mark Grether, Executive Chairman at Sizmek.
"Brands would have had to design creatives for each different type of
screen, and work with each Connected TV provider to execute - a costly
and time-consuming effort. Together with BrightLine, we make interactive
TV ads more widely accessible for marketers."
Jacqueline Corbelli, co-founder and CEO of BrightLine, added: "Under
pressure to find efficiencies, agencies will sometimes settle for a
sub-optimal, one-size-fits-all experience to simplify work flow.
Together with Sizmek, we now offer agencies and publishers a best of
both worlds solution - world class, truly screen-optimized experiences
for connected TV and mobile/desktop, integrated into a single workflow."
BrightLine and Sizmek bring an omni-screen and platform agnostic
solution for marketers to share interactive TV ads. While achieving the
highest consumer engagement rate across all ad formats, interactive
video has traditionally been only part of the desktop world, restricting
marketers' ability to reach this engagement level across channels. The
joint offering, combining BrightLine's interactive, dynamic OTT ad
solutions with Sizmek's HTML5 VPAID technology, enables marketers to
replicate the video experience from the desktop across all screens.
Media, creative agencies, publishers and ad networks can efficiently
distribute their TV ads across desktop, mobile and tablet. Inaddition,
publishers and ad networks can also bundle omni-screen video features
with their media sell.
OTT is the fastest growing source for digital video. Already, nearly
three-fourths (74%) of households now have an Internet-connected TV,
according to a recent survey conducted by The Diffusion Group.
The partnership empowers marketers to fully capitalize on the explosive
growth of video viewing on connected TVs and over-the-top devices, as
well as consumers' preference to engage with brands via dynamic video
content. Industry studies report that advanced TV ads delivered on OTT
platforms have higher engagement metrics compared to traditional TV ads,
including higher purchasing intent, higher brand recall and higher
likeliness to recommend.
BrightLine is the market leader for advanced TV advertising, powering
Fortune 100 companies with the industry's most engaging and scalable
interactive TV solutions in the age of streaming. BrightLine creates,
delivers and measures dynamic ads across the entire advanced TV
landscape. This is a world in which brands can deliver the messages they
want to whom they want and when they want, and viewers can watch what
they want, when they want. BrightLine refers to this as tvtopiaTM,
the golden age of TV advertising.
Founded over a decade ago, BrightLine was the first company to pioneer
interactive television solutions for brands. Today BrightLine offers
InCAST™, the industry's most powerful advanced TV technology suite that
gives marketers a plug-and-play solution to take advantage of the entire
scale of connected TV and Smart TV advertising opportunities. Fortune
100 companies rely on BrightLine's unprecedented reach to engage their
audiences with interactive ads across broadcast and cable stations,
including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, and
delivery platforms, including Roku, Samsung, Apple, Amazon, Microsoft (News - Alert)
Xbox and Sony PlayStation, as well as leading ad networks and
Demand-Side-Platforms (DSPs). Learn more about BrightLine at www.brightline.tv
and follow BrightLine on Twitter (News - Alert) @BrightLine_TV.
Sizmek is the Open Ad Management company that brings freedom of choice
and contextual relevance to omnichannel digital advertising. As the
largest independent ad server, more than 42,000 next generation
advertisers, agencies, publishers, and trading desks rely on Sizmek's
offerings and flexible third-party platform integrations to provide the
industry's most customizable, best-in-class approach to creating
seamless workflow across a wide variety of partners in the digital
advertising ecosystem. With a single point of access to the best
technology, data, and strategic guidance, Sizmek builds flexible
solutions for marketers and publishers that combine programmatic
efficiency with creative. Sizmek operates in more than 70 countries,
with local offices providing award-winning service throughout North
America, EMEA, LATAM, and APAC.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170313005802/en/
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