[April 24, 2015]

Six Real Estate Marketing and Sales Experts Share Tips on Selling New Homes to Women

SmartTouch^® Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, today announced that it is hosting a webinar presented by award-winning salesperson, coach and author, Kerry Mulcrone, called "A Clear Focus on Decision Makers; Women in the Buying Process," on Wednesay, April 29^th at 11:00 a.m. CT. In lead up to the webinar, SmartTouch Interactive invited real estate sales and marketing professionals to share their tips on selling homes to women.

Women make 91% of the decisions when it comes to buying a new home and the process a woman goes through is different from the process men use. Mulcrone says, "Women will tell you just about anything you want to know when she's buying a home, if you engage her in the right way." In the upcoming webinar, Mulcrone will reveal: What's that right way? What really puts her off? And her "5 'E' Strategy" for successfully selling to female buyers.

Jeannette Bodnar, marketing director of Savvy Homes, adds, "We reach and connect with them through Facebook, Houzz and Pinterest, plus blogs and Twitter (News - Alert). We constantly add content that keeps buyers interested in home - design ideas/tips, products, trends, floorplan, etc. They like being part of on-going conversations that promote interaction and once we see a trend in something that got a pin, like or a share - we know we hit on something important. From these tidbits of data, we can shape and plan our next engagement to keep them coming back."

Tips were also provided by Lianne McOuat, VP of Client Services at the McOuat Partnership; Pat Stark, Principal of Marketing Matters; Meredith Oliver, digital marketing expert and coach from Creating Wow; and John A. Palumbo of JohnPalumbo.com. To learn more about the webinar and read all of the tips for selling new homes to women, read the full article.

About SmartTouch^® Interactive

SmartTouch^® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch^® Platform. The SmartTouch^® team's expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch^® sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch^®. http://www.smarttouchinteractive.com

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