|[January 03, 2013]
SingleFeed® and mShopper® Make It Easier for Retailers to Reach More Online & Mobile Shoppers
SAN MATEO, Calif. & BOULDER, Colo. --(Business Wire)--
SingleFeed and mShopper today announced a new partnership that provides
retailers with a one-stop-shop for delivering their products to the
leading comparison shopping websites and creating their own
mobile-optimized shopping website (mStore®). The combined service
offering enables merchants to get their products seen and sold wherever
people are shopping-either online or on mobile devices.
"Many SMBs realize they are missing a huge opportunity but do nothing
because they think they can't afford a mobile solution," says SingleFeed
CEO Mike Effle. "Now they can be mobile ready in just a couple of days
using the same data feed they send to SingleFeed for optimization across
our other marketing channels."
Faced with the prospect of considerable time and money needed to
mobilize their eCommerce websites, many retailers have been reluctant to
make the move. Four out of five consumers use their smartphones to shop,
according to a comScore (News - Alert) study released in September, so retailers must
either find a way or watch mobile shoppers go to their competitors.
Effle added, "From SingleFeed's data, mShopper automatically generates a
conversion-focused, mobile-friendly mStore. We've taken a huge 'to-do'
for e-retailers in 2013-the need to optimize their site for phones and
drive more mobile sales-and simplified it considerably."
Company officials described how retailers can now use a single product
feed to provide three revenue-generating benefits. First, the feed will
be optimized by SingleFeed's advanced technology and distributed daily
to more than 35 leading comparison shopping website (e.g., Google (News - Alert)
Second, the feed will automatically create and maintain a
mobile-optimized mStore that integrates with any e-commerce site. Third,
the feed will power a SMS (text messaging) program allowing retailers to
easily promote products to mobile shoppers and drive them back to the
mStore for a sale.
"SingleFeed is perfect for us since mShopper is the only m-commerce
solution powered by data feeds, and SingleFeed is a certified Google
Shopping partner," explained mShopper CEO David Gould. "Our mStores are
only as good as the data that powers them, and SingleFeed is expert at
getting the best product information to the most interested shoppers
across the web."
Gould continued, "Like SingleFeed, we strive to increase revenue for our
clients. Now, not only can we improve their mobile conversion rate
immediately when they launch an mStore, we can also help them expand
their reach with the most sophisticated online shoppers. All in one easy
KitchenKrafts.com is one such SingleFeed retailer who used its data feed
to create an mStore. "We entered our SingleFeed credentials into the
mShopper platform and our mStore was automatically created," commented
KitchenKrafts CEO Dean Sorensen. "We keep just one feed updated, and
both our shopping engines and our mobile store remain updated and
A company spokesperson added that retailers who use both services will
only pay for one if they sign up by the end of January 2013.
a Google Shopping Partner for data feed management, enables retailers to
easily reach millions of online consumers through the top comparison
shopping engines-managing sales wherever they occur through a single
interface and a single product feed. SingleFeed provides full marketing
automation across all its CSE channels. The company is headquartered in
San Mateo, CA (News - Alert) along with Vendio (www.vendio.com),
has helped retailers sell to mobile shoppers since 2007. The
company's easy-to-use software lets retailers create a customized,
feature-packed mobile commerce website that can integrate with any
e-commerce site, with no IT needed. The platform includes patent-pending
tools to build a mobile subscriber database, send deals via text
message, promote deals-of-the-day, and drive traffic from current and
new shoppers. See MSNBC's review of the platform on mShopper.com.
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