Shoptalk Names The Container Store's John Thrailkill a 'Heretic' Award Winner

LAS VEGAS, March 21, 2017 /PRNewswire/ -- Shoptalk, the retail industry's hottest new event taking place in Las Vegas this week, has announced John Thrailkill, Executive Vice President of IT and Business Development for The Container Store, as an inaugural winner of its Heretic Award. The award recognizes champions of disruptive innovation who have driven significant improvements in the operational efficiency of their organizations. Thrailkill receives the honor after overseeing a nationwide rollout of the Theatro voice-controlled IoT wearable and apps for store employees, resulting in streamlined operations, enhancing the customers' experience and improved staff efficiency across more than 80 locations of The Container Store.

Dedication to processes and technology that run counter to the status quo is the basis of Shoptalk's Heretic Program criteria, and The Container Store under Thrailkill's leadership has become a leading example of this innovative identity. A recognition of the retail associate as the ultimate brand ambassador led Thrailkill to identify Theatro's voice assistant as a critical service for a modern era of retail.

"I am honored to accept this award on behalf of The Container Store," said Thrailkill. "We are constantly looking for innovative solutions to help our employees work even more efficiently and the feedback we have received from implementing this technology has been vital to delivering immediate and superior service while seamlessly accessing critical information to help us better serve our customers.

"The Shoptalk Heretics program recgnizes individuals from established retailers and brands who champion disruptive innovation during a period of profound change in how consumers discover, shop and buy," said Anil Aggarwal founder and chief executive officer of Shoptalk. "We're thrilled to count John in our inaugural year group of 15 heretics."

To showcase the technology deployed by The Container Store, Theatro CEO Chris Todd will give a live demonstration at Shoptalk on Tuesday, March 21, 2017 at 3:10pm in Track Room 5: Demos & Announcements. The demo is part of the in-store innovation session. To meet with Theatro at Shoptalk 2017, contact [email protected], or visit booth 542 at the Aria in Las Vegas, March 19-22.  

About The Container Store
The Container Store is the nation's leading retailer of storage and organization products – a concept they originated in 1978. Today, with locations nationwide, the retailer offers more than 11,000 products designed to save space and time, a suite of custom closet systems and an array of digital shopping services. Visit www.containerstore.com for more information about store locations, the product collection and services offered. Visit www.containerstore.com/blog for real solutions from the really organized and www.whatwestandfor.com to learn more about the company's unique culture.

About Theatro
Theatro, based in Dallas Texas, brings the advantages of IoT wearables and new workforce-optimized apps together in a SaaS offering to provide companies in retail, hospitality and manufacturing with a new breed of mobile solutions for hourly or deskless employees. The Theatro voice platform and voice-controlled wearable connects retail associates to one another and to vital enterprise applications; with Theatro, store associates stay focused on the customer, without having to look at a screen to access information. Theatro's solution increases sales associate productivity, conversion rates and store profitability while enabling employee access to the information they need to provide new levels of customer service. For more information, visit www.theatro.com/.

Media Contacts:
Adam Silverman, SVP Marketing, Theatro, [email protected], 310-490-9836
Dan Dyer, Tier 1 Public Relations, [email protected], 513-478-7818

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SOURCE Theatro

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