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Shiseido Deploys Salesforce Marketing Cloud, Innovating Its Touchpoints with CustomersTOKYO, July 3, 2015 /PRNewswire/ -- Salesforce [NYSE: CRM], the Customer Success Platform and world's #1 CRM company, today announced that Shiseido has selected Salesforce Marketing Cloud to support its comprehensive web beauty service community "watashi+ (plus)," establishing one-to-one connections with members via email and LINE, a mobile messaging platform. Shiseido will launch the system in July 2015. Comments on the News
With its active commitment to digital marketing, Shiseido is connecting with more than two million watashi+ members via email and over 16 million LINE Friends, with the numbers increasing every year. Salesforce Marketing Cloud provides a single platform that allows Shiseido to centrally manage all of this custome data and design a personalized customer journey optimized for each individual--from the time they join the community, to trying products, and through purchase. And with the addition of LINE Business Connect, Shiseido is now able to provide content personalized to each user, through the best channel, at exactly the right time. Global Leaders Deliver 1:1 Customer Journeys at Scale with the Salesforce Marketing Cloud Connect with Salesforce
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/shiseido-deploys-salesforce-marketing-cloud-innovating-its-touchpoints-with-customers-300108483.html SOURCE Salesforce |