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Shazam Joins Global Innovators at IP&TV World Forum; CEO Andrew Fisher to address Shazam's growth into television at connected entertainment event
(M2 PressWIRE Via Acquire Media NewsEdge) London, -- Shazam will join a host of industry experts and thought-leaders at London's Olympia next month for the leading global event in connected entertainment. IP&TV World Forum organisers have today announced that Andrew Fisher, CEO of Shazam, will give a keynote on day one of the event, discussing the app's expansion beyond music discovery to working with major broadcasters and brands.
Shazam has more than 180 million mobile users with 1.5 million more every week, and has expanded the business into the social TV space with the launch of Shazam for TV in 2011. It is now the leader in second-screen interactive television. Shazam for TV allows the user to unlock content on 'Shazam-enabled' shows including extra scenes, downloadable wallpaper, competitions and the ability to share on Twitter and Facebook. Shazam's recent content partnerships include ESPN, SyFy, USA and E!
Fisher, who was appointed as CEO of Shazam in 2005, has been responsible for driving the company's strategic focus and has led the execution of this in more than 200 countries worldwide.
Fisher says: "Consumer viewing behaviour and participation is rapidly evolving and so the move into social TV was a natural progression for Shazam. As one of Europe's biggest industry events, IP&TV World Forum provides the perfect opportunity to discuss our success and the future of connected entertainment. There's significant opportunities for broadcasters and advertisers to use Shazam to augment their service and deliver a more interactive and immersive experience for the audience."
Now in its eighth year, IP&TV World Forum will take place at London's Olympia on 20-22 March. To view the full event programme and register for IP&TV World Forum, please visit www.iptv-forum.com or call +44 (0) 20 7017 5506. Alternatively, keep up to date with the event on Twitter @iptvworldseries.
About IP&TV World Forum
Part of the successful IP&TV World Series, this year's forum brings a greater emphasis on TV business strategies, with a new track focussing on content acquisition, management and advertising.
The IPTV World Forum was developed as a direct response to the rapid growth in the marketplace, bringing together operators, technology partners and content providers to explore and define the IPTV evolution.
For further information on IP&TV World Forum 2011 or to register to attend, go to http://www.iptv-forum.com/
About Informa Telecoms & Media
Informa Telecoms & Media (www.informatm.com) is the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content. Informa Telecoms & Media also organises 125 global annual events, attended by more than 70,000 executives worldwide.
For media information please contact Dana Corson at dana.corson@proactive-pr.com or Holly Tyrrell at holly.tyrrell@proactive-pr.com or call on +44 1636 812152.
((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).
(c) 2012 M2 COMMUNICATIONS
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