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SERENA Software: Serena Software Adopts Facebook as Corporate Intranet; "Facebook Fridays" Foster Fun and Community Spirit at Serena Software
[November 02, 2007]

SERENA Software: Serena Software Adopts Facebook as Corporate Intranet; "Facebook Fridays" Foster Fun and Community Spirit at Serena Software


(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:02112007

St Albans, UK -- Serena Software, Inc. is breaking out of the corporate
mould by announcing today that its 800 employees around the globe will
participate each week in a company-wide program called "Facebook
Fridays," which encourages employees to find fun and personal
connections in the workplace.

Each Friday, employees are granted one hour of personal time to spend
on their Facebook profiles and connect with co-workers, customers,
family and friends.

This initiative will start on Friday November 2nd and will be rolled
out in 18 countries where the company has offices.

As Web 2.0 technologies such as instant messaging (IM), wikis, and
texting make communication faster and more efficient, the "human"
element of communication can feel increasingly removed. How can people
bring that sense of personal interaction and community back into the
workplace? Surprisingly, through one of the hottest technologies
around-Facebook, a social utility that connects people with friends and
others who work, study and live around them.

Fanatic for Facebook Serena President and CEO Jeremy Burton is an avid
user of Facebook, using it to keep in touch with employees, friends,
and business partners from wherever he is in the world-in Japan
visiting customers or racing cars at Laguna Seca. He wants to bring the
benefits he gains from using Facebook to his company, and allow
employees to have more fun combining their personal and professional
lives. He is doing this by making Facebook his company's intranet-a
place where employees can find everything from a list of company
holidays to the CEO's favourite movie. Burton believes that colleagues
who get to know one another on a more personal level will work together
better. The company already has more than 30% of its global workforce
on Facebook prior to the launch of Facebook Fridays.

"As our business continues to grow, the workplace becomes more and more
distributed, which can make us feel disconnected from one another,"
said Burton.

SSocial networking tools like Facebook can bring us back together, help
us get to know each other as people, help us understand our business
and our products, and help us better serve our customers-on demand. A
corporate culture that fosters a sense of community and fun will
ultimately help us get more done.

Companies that do not embrace social networking are making a huge
mistake."

Recent studies indicate there are roughly 70 million Gen Y'ers (born
between the years 1980-2000), and Burton believes it's critical to
understand and embrace "their world," including on-demand Internet
applications and an "innovation without permission" mentality. Serena
is using new methods of recruiting, like Facebook, to tune into this
next generation of workers who are, ultimately, the corporate leaders
of tomorrow.

About Serena Software, Inc.

Serena Software, Inc. is the leading global independent software
company focused on Business Mashups and Application Lifecycle
Management (ALM). More than 15,000 organizations around the world,
including 96 of the Fortune 100, rely on Serena solutions to automate
the application development process and effectively manage their IT
portfolio. Serena is headquartered in San Mateo, California, and has
offices throughout the U.S., Europe, and Asia Pacific. For more
information on Serena solutions and services, visit www.serena.com
<http://www.serena.com>.

Serena is a registered trademarks of Serena Software, Inc. All other
product or company names may be trademarks of their respective owners,
and their use is intended for identification purposes only and not in
association with or as sponsorship or endorsement by such owners
Copyright 2007 Serena Software, Inc. All Rights Reserved.

CONTACT: Sarita Singh, Noiseworks
Tel: +44 (0)628 628080
e-mail: [email protected]

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Copyright 2007 M2 Communications Ltd.

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