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Segmentation and Growth Analysis for Online Dating Services Market by Technavio
[October 18, 2017]

Segmentation and Growth Analysis for Online Dating Services Market by Technavio


According to the latest market study released by Technavio, the global online dating services market is expected to grow at a CAGR of more than 5% during the predicted period.

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Technavio has published a new report on the global online dating services market from 2017-2021. (Gr ...

Technavio has published a new report on the global online dating services market from 2017-2021. (Graphic: Business Wire)

This research report titled 'Global Online Dating Services Market 2017-2021' provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.

Online dating services are a very convenient and hassle-free way of finding a match. One of the major factors influencing their growth is the increasing number of vendors suggesting the matches in line with the preference of the user. This increases the probability of matches and thus the efficiency of the service. One of the primary ways to do that is by making the user fill a questionnaire. These questions will be pertaining to their character traits, interests, and values, along with what they are looking for.

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Technavio's analysts categorize the global online dating services market into three major segments by type. They are:

  • Marriage
  • Socialize
  • Casual

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Global online dating services market for marriage


Even before the online dating services were introduced in the market in 2013, there were many services for the purpose of marriage. The segment comprises individuals who are interested in entering into a treaty of marriage.

According to Ujjwal Doshi, a lead media and entertainment services research analyst from Technavio, "Matrimonial sites are the oldest form of matchmaking when compared to other forms of online dating. Also, using the online platform to find a match is prevalent in Asian and African countries, wherein the population is high. The customer base in this segment huge and will increase during the forecast period, as increasing number of people are getting married by meeting through online dating sites."

Global online dating services market for socializing

Though the online dating services are extremely popular and credible in Western countries, it is still treated with little caution in the other parts of the world. Online dating services are still in its early stage in Asian countries, due to which these services are still used as a mean to socialize. Also, the culture is prevalent all over the world, as online dating services are not used for only a predefined objective of intimacy or marriage.

"As it is one of the most common practices, a number of apps are focusing on providing matches based on similar interests and hobbies. More number of similar matchmaking services will be introduced in the future," says Ujjwal.

Global online dating services market for casual relationship

The segment includes the revenue generated from people who use online dating for casual, short-term relationships. The motive behind the relationship can be one-night stands and post-breakup rebound. Despite the ever-growing trust in these services and its members, casual dating is still considered the riskiest among others. Considering the short-term benefits, the relationship can have long-term emotional stress as both people might not end the relationship on a similar note.

The top vendors highlighted by Technavio's research analysts in this report are:

  • Match.com
  • eHarmony
  • Tinder
  • Zoosk (News - Alert)

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About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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