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SceneCaster and mental images Report Integration
Apr 28, 2009 (Close-Up Media via COMTEX) --
SceneCaster, a supplier of 3D social media applications, and mental images, a provider of rendering software and visualization tools, announced a partnership to bring photo-realistic 3D content and applications to millions of Internet and social networking users.
SceneCaster has integrated mental images's RealityServer 3D web services software platform to power the company's latest application called 3D Scenes. 3D Scenes, currently available on Friendster and soon on Facebook and other social networks, allows users to add their favorite photos, videos and other personal media to photo-realistic, fully interactive 3D Scenes. Users' personalized 3D Scenes can then be shared and published across Friendster's social network and embedded anywhere on the Web.
"With mental images's RealityServer solution we now offer users and brands one of the highest quality 3D visual experiences on the Web," said Mark Zohar, President and CEO of SceneCaster. "In addition to vastly improving the user experience for 3D media on the Web, the level of visual quality enabled by RealityServer is a key enabler of our virtual goods marketplace where users can purchase premium photo-realistic 3D Scenes to personalize and embed on their profile pages. For brands, our 3D Scenes application offers one of the most engaging and effective social media advertising platforms while ensuring premium visual representation of their products and branding."
The companies stated that by providing a server side rendering solution, RealityServer software allows SceneCaster to deliver the highest quality 3D scenes in a short amount of time, no matter what computer hardware the end users may have. A person working on a laptop or mobile Internet device can get the same level of final rendering quality as if they were on a high end graphics workstation. RealityServer software is deployed in the Cloud to house and process the imagery, alleviating the user's computer from having to do this work. Depending on the application demands, RealityServer software can scale to support large server clusters permitting thousands of concurrent users.
"RealityServer is a universal software platform for accessing and interacting collaboratively with rich 3D digital content from any user device on the net," said Rolf Herken, CEO and CTO of mental images. "mental images is excited about SceneCaster's integration of RealityServer because it provides the social networking world with a unique and imaginative 3D application that truly enhances online profiles and experiences overall."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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