[April 24, 2012]

SapientNitro's Malcolm Poynton Joins Cannes Lions Cyber Jury

SapientNitro, part of Sapient (NASDAQ:SAPE), today announced that Malcolm Poynton, SapientNitro's Chief Creative Officer Europe, has been named as a member of the Cannes Lions Cyber jury for the 59^th International Festival of Creativity. Poynton will join the prestigious panel of international judges to discuss and award the best in global digital communications and advertising for the Cannes Lions Festival of Creativity from June 17-23, 2012.

The Cannes Cyber Lions - the category in which SapientNitro took home a Gold Lion in 2011 for Sneakerpedia - recognizes outstanding creativity across a broad range of digital communications including websites, advertising, social media, viral and integrated campaigns. In 2011, the Cyber Lions category saw a record of 2,835 entries from around the world.

"Cannes Lions stands alone in celebrating the best of the best creative globally, attracting and inspiring agencies, clients, technology and media industry alike," said Malcolm Poynton, Chief Creative Officer Europe, SapientNitro. "It's a privilege to be returning to judge the Cannes Lions and I'm excited to see what the Cyber Lions holds in 2012 - it is, after all, where we see the most innovation in connecting brands to consumers through technology and communication."

"Cannes Lions is a global event on a huge scale and it is therefore imperative that the people judging the thousands of entries are representatives of this," said Philip Thomas, CEO of Cannes Lions. "It's always exciting uniting exceptionally talented people from all corners of the world and watching them work together to set new precedents in the creative and communications industries. It will be a pleasure to welcome them to Cannes in June."

Cyber Lions Jury:

Iain Tait, Global Interactie Executive Creative Director, Wieden + Kennedy (Jury President); Malcolm Poynton, Chief Creative Officer Europe, SapientNitro; Emiliano Rodriguez Nuesch, Regional Digital Director & Partner, Circus Marketing, Argentina; Ashadi Hopper, National Creative Director - Digital & Direct, JWT, Australia; Antonia Tritthart, Head of Creative / Founder, Traktor Wien, Austria; Arnaud Pitz, Copywriter, Mortierbrigade, Belgium; Luciana Haguiara, Digital Co-Creative Director, AlmapBBDO, Brazil; Dre Labre, Partner, Creative Director, Rethink, Canada; Eddie Wong, National Executive Creative Director, Draftfcb, China; Sébastien Vacherot, Co-Chairman & Chief Creative Officer, Publicis / 133, France; Eric Schoeffler, Chief Creative Officer, Tribal DDB, Germany; Anita Varma, Director, Digital Driftwood, India; Masashi Kawamura, Creative Director, PARTY, Japan; Bo Hwang, Executive Creative Director, Hsad, Korea; Miguel Calderon, Chief Executive Officer, GrupoW, Mexico; Joshua Moore, Executive Creative Director, Y&R, New Zealand; Arek Szulczynski, Creative Director, K2 Internet, Poland; Jonathan Yuen, Creative Director, Roots, Singapore; Rafa Soto, Executive Creative Director, Herraiz Soto & Co, Spain; Daniel Ilic, Creative Director, North Kingdom, Sweden; Saharath Sawadatikom, Managing Director and Partner, CJ Worx Digital & Integrated, Thailand; Mervyn ten Dam, Creative Director, ACHTUNG!, The Netherlands; James Temple, Vice President, Executive Creative Director, R/GA, UK; Robert Wong, Executive Creative Director, Google (News - Alert) Creative Lab, USA; Rei Inamoto, Chief Creative Officer, AKQA, USA.

59^th Cannes Lions International Festival of Creativity, June 17-23, 2012, Cannes, France

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honoring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

About SapientNitro

SapientNitro^SM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target (News - Alert) and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter (News - Alert) @sapientnitro.

Sapient is a registered service mark of Sapient Corporation.

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