SAP Sybase IQ and KXEN's InfiniteInsight Analyze Big Data with Social Network Analysis
(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 23 April 2012
Release date- 20042012 - DUBLIN, CALIF. - Sybase, Inc., an SAP company (NYSE: SAP) today announced that SAP Sybase IQ, the premier column based analytic data warehouse, has partnered with KXEN, the leader in predictive analytics for business users, to create a solution that gives companies the tools to analyze petabytes of 'Big Data' flowing from social networks.
Social Network Analysis (SNA) is an analytical technique used to better understand and target the needs of customers and extend the reach of corporate messages. SNA is particularly critical for telecommunications, online commerce, and media outlets to better understand the behaviors and needs of their customers within the community and their potential 'virality.'
In SNA terms, social networks are defined as social interactions that develop between customers and which are stored in the company's database, rather than social sites like Facebook, Twitter and Linkedin, which can also be targeted with SNA. In other words, a social network may start with a call or text between two people. The advent of social networks in corporate strategies brings new sources of data to analyze in real time to ensure the ROI of CRM strategies, something that is becoming increasingly complex.
SAP Sybase IQ and SAP Sybase Event Streaming Processor (ESP), components of the unified data management platform from SAP, are the necessary platforms for the real-time analysis of the avalanche of data emanating from social networks. SAP Sybase IQ, designed to speed query execution while limiting the burden on a company's systems, and SAP Sybase ESP provide companies looking to perform deeper analysis of the data from their networks with the advanced technologies they need. With SAP Sybase IQ and SAP Sybase ESP, the solution provides analysis and real-time alerts to the company's business units and users.
SAP Sybase IQ offers an array of advanced analytic techniques and functions to analyze social networks. Predictive models are another essential element to extract value from vast amounts of dynamic data and historical client information, and where KXEN's InfiniteInsight comes in to play.
KXEN's InfiniteInsight and use of predictive analytics for social networks
In addition to optimizing viral marketing, predictive models provide a focused analysis against the overall increase in service utilization and customer lifetime value. In collaboration with Sybase, KXEN helps businesses make informed decisions in real-time based on predicting specific outcomes from data stored in SAP Sybase IQ and streaming through SAP Sybase ESP.
With KXEN's InfiniteInsight solution, operators are optimizing their viral marketing campaigns because they can get relevant information on consumer communities, the strength of client relationships among individuals and the ability of these individuals to influence others. With this combined Sybase and KXEN solution, companies can benefit from SNA to create tailored promotions, campaigns and other programs which optimize their customer acquisition efforts, cross-selling and customer retention strategies.
Sybase, an SAP company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information: http://www.sybase.com. Read Sybase blogs: blogs.sybase.com. Follow us on Twitter at @Sybase and @MobileWork.
KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe's, Meredith Corporation, Mobilink, PT XL Axiata, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.
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