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Salesforce Extends Commerce Cloud Einstein -- Delivering Personalized AI-Powered Shopping ExperiencesSAN FRANCISCO, May 17, 2017 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced new Commerce Cloud Einstein innovations that enable retailers to deliver personalized, AI-powered experiences for shoppers that span web, mobile, social, in-store and more. Additional innovations that further enable retailers to deliver the unified shopping experience that consumers demand include new Order Management features, Mobile Site Reference Architecture blueprints and Google Android Pay integration. Today, artificial intelligence (AI) is changing the way all consumers shop. They now expect a personalized experience and instant gratification with every interaction — from online product recommendations to smarter interactions with in-store associates. However, the technical complexity and resources required to deliver AI is out of reach for most retailers. On top of that, the costly legacy commerce systems that many brands use do not support the entire customer journey and lack the flexibility required to connect the variety of channels consumers use for shopping. To stay competitive in this fast moving and connected world, brands need a platform that allows them to have more personalized and engaging experiences with consumers on any channel or device. In fact, according to the National Retail Federation (NRF), 86% of retailers plan to implement a unified commerce platform over the next ten years to more effectively sell to connected consumers. Commerce Cloud Einstein: Now Delivering More AI-Powered Consumer Experiences That Turn Browsers into Buyers "The connected consumer is rapidly disrupting retail, creating a new imperative for brands to deliver smarter, more personal shopping experiences everywhere," said Jeff Barnett, CEO, Commerce Cloud, Salesforce. "Commerce Cloud Einstein accelerates this transformation by lowering the barriers of AI for every retailer, empowering them to build consumer loyalty with every interaction and increase conversion across every channel." Today, Commerce Cloud Einstein is getting even smarter with new innovations that empower every company to become a retail Trailblazer and deliver the predictive and personalized commerce experiences that modern shoppers demand.
"We're excited to deliver Android Pay seamlessly inside of Salesforce Commerce Cloud," said Pali Bhat, Global VP of Payment Products, Google. "Android Pay makes mobile checkout easy. Shoppers no longer need to enter their card details, they can just choose Android Pay and authenticate with their device to speed through checkout." "Salesforce Commerce Cloud continues to be a strong option for retailers looking for an established, highly scalable software-as-a-service (SaaS) solution with market-leading personalization and promotions commerce capabilities," according to The Forrester Wave™: B2C Commerce Suites, Q1 2017. "Salesforce also shows compelling over-the-horizon potential in the realm of artificial intelligence (AI) and data-driven decision making with its Salesforce Einstein capabilities." Salesforce Trailhead: Empowering Retailers to be Their Best Together, these advancements in technology and learning enable anyone to deliver personalized, AI-powered experiences for shoppers with Commerce Cloud Einstein and achieve new levels of productivity for themselves and their company. With guided education via Trailhead, every retailer is empowered to be their best. Check out the following trails here:
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About Salesforce Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com (https://www.salesforce.com/index.jsp), or call 1-800-NO-SOFTWARE. Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/salesforce-extends-commerce-cloud-einstein--delivering-personalized-ai-powered-shopping-experiences-300458942.html SOURCE Salesforce |