Sale of UK's Most Expensive Internet Domain Name
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[October 05, 2005]

Sale of UK's Most Expensive Internet Domain Name

BIRMINGHAM, England, October 5 /PRNewswire/ -- SMS.CO.UK - an Internet domain name synonymous with the telecoms and
messaging industries looks likely to set a record for the price of any UK
based domain name to date.

Hollywood Internet Ltd is the Birmingham based company behind the sale,
along with and chartered surveyors, GVA Grimley.

The sale will take place in November 2005 by Private Tender and at the
sms.co.uk web site, potential bidders are warned that a reserve has been
placed on the name.

David Carter, director of Hollywood Internet Ltd., says, "sms.co.uk is
the biggest name ever to hit the UK resale market. The potential is enormous
and we expect that all of the major telecoms and new media companies will be
interested".

The Tenders Sale will take place on a sealed bid basis, with a closing
date expected to be 4 November 2005 when all bids will be opened and the name
will be sold to the highest bidder, assuming that the reserve price has been
met.

This is the first time that a major real estate agent has been involved
in the sale of virtual real estate, a fact that is bound to generate
excitement in the industry. Russell Hobson of GVA Grimley said, "We at GVA
Grimley have been extremely diligent about researching the market. We looked
at valuation methods and agree with David Carter - there is no way to value a
domain name accurately - it all comes down to what people are prepared to
pay, hence the sealed bid Tender".

Hollywood Internet Ltd

David Carter: Telephone:+44-(0)121-430-6715, Fax: +44-(0)121-733-8668, E-mail: sms@hollywood-internet.com. Hollywood Internet Limited, 60 Hollywood Lane, Hollywood Birmingham B47 5PY

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