[February 11, 2016] |
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Sailthru Releases The Modern Email Marketing RFP to Empower the Internet Retailer Top 1,000 to Improve Customer Retention
Sailthru,
the leading Customer Retention Cloudsm for the world's top
retail and media companies, recently released The
Modern Email Marketing RFP, a guide to enable digital marketers
to better identify modern email marketing, personalization and
cross-channel technology partners.
Created in partnership with industry analysts and email marketing
leaders, the complimentary guide, available here,
walks marketers through four key areas where traditional email marketing
RFPs need to be overhauled in order to improve customer retention
programs and promote sustainable growth:
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Vision: Brands need innovative solutions to grow with. Marketers must
find out if their potential partner has a clear vision that aligns
with their goals for customer relationship and retention programs.
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Data: Not all data is created equal - nor is its collection or
storage. Marketers must determine whether a technology offers flexble
and modern data infrastructures that enable cross-channel connectivity
in real-time.
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Experience: The three tactics that most affect consumer experiences --
personalization, automation and data science -- are where RFPs have
lagged behind most industry advances. By ensuring their partners can
deliver in each of these areas and integrate with other technologies,
marketers can dramatically increase email marketing ROI.
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Insights: Reporting and analytics are the backbone of a retailer's
marketing strategy. Determining whether potential partners offer
long-term, revenue-centric insights in addition to short-term campaign
metrics is essential for growth.
With these four areas addressed, marketers are able to increase customer
lifetime value, conversion frequency, repeat purchases, and revenue from
email.
"Sailthru (News - Alert) has participated in hundreds of email marketing RFPs. Most are
modeled on antiquated email needs, forcing retailers into a 'checkbox'
solution that may not offer the advantages of a modern partner," said
Brittany Kent, Solutions Consultant Manager, Sailthru. "Today's top
retailers are focused on customer retention and recognize that their
changing business goals require a shift in how partners are evaluated.
Our guide outlines a new RFP that provides the foundation for
identifying a modern technology partner for delivering a better customer
experience and increasing the value of marketing's most profitable
digital channel."
To learn more, please visit:
http://me.sailthru.com/Sailthru-PR-Email-Marketing-RFP-Retail.html
About Sailthru Sailthru is a customer retention platform
that helps modern marketers at leading retail and media companies build
deeper, longer-lasting relationships with their customers. Sailthru
personalizes individual customer experiences across digital
communication channels - in email, on a brand's website and in their
mobile applications. Sailthru-powered 1:1 relationships with consumers
drive higher revenue and reduce churn for more the world's most
innovative publishers, including The Economist, Business Insider, and
Mashable, and the world's fastest growing ecommerce companies, including
RentTheRunway, JustFab, and Alex and Ani. Founded in 2008, Sailthru is
headquartered in NYC, and backed by an exceptional group of investors,
including Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners,
and AOL (News - Alert) Ventures.
For more information, please visit www.sailthru.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160211005184/en/
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