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Rutgers University Alumni Association and the Rutgers University Foundation Use Marketing Technology to Build Deeper Alumni RelationshipsSAN MATEO, Calif., Dec. 1, 2015 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, announced the Rutgers University Alumni Association and Rutgers University Foundation are using the platform to engage and build relationships with alumni and donors. The Rutgers University Alumni Association serves more than 470,000 alumni and over 130 diverse charter groups around the world, promoting services, volunteer opportunities, and alumni events, and the Rutgers University Foundation advances Rutgers' pursuit of excellence in education, research, and public service. With an aim to provide alumni and donors with information that appeals to their individual interests and school connections, the organizations were seeking a marketing solution that allowed broad customization and segmentation of their diverse communication materials. The Rutgers University Alumni Association and Rutgers University Foundation selected Marketo, in part, because its interface would allow its charter group leaders to communicate with alumni and donors personally and seamlessly at-scale. The marketing platform will provide the alumni association and foundation data that will help them continuously adapt to alumni and donor interests and needs. "These services will allow our professional staff and, most importantly, our alumni and donors, to tailor relevant content and be empowered to manage the ways we communicate with and through them," said Tom Hammond, Associate Vice President for Alumni Reltions of the Rutgers University Alumni Association. "We will work with Marketo as we continue to enhance our communication program in service to our alumni." To learn more about Marketo, please visit www.marketo.com. About Rutgers University Alumni Association and Rutgers University Foundation Created in 1973, the Rutgers University Foundation advances Rutgers' pursuit of excellence in education, research, and public service. It provides the bridge between donors and the schools and programs, faculty, and students that make up the university. It helps to match caring people with satisfying and meaningful opportunities to make gifts that have an impact on Rutgers. Visit www.support.rutgers.edu. About Marketo Logo - http://photos.prnewswire.com/prnh/20070917/AQM011LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/rutgers-university-alumni-association-and-the-rutgers-university-foundation-use-marketing-technology-to-build-deeper-alumni-relationships-300185496.html SOURCE Marketo, Inc. |