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Roosevelt U. marketing club attempts to spread news on their group
(Comtex Business Via Thomson Dialog NewsEdge) CHICAGO, Dec 15, 2006 (The Torch, U-WIRE via COMTEX) --The Roosevelt Association of Marketing Communications held its first professional development event on Nov. 2. Jim Motzer, senior vice president and senior partner of global leading communications agency Fleishman-Hillard, gave students insight acquired from almost 25 years in the public relations field.
Motzer, who leads the consumer marketing practice group at his agency, stressed marketing's role in making successful public relations campaigns. With a blend of IMC, journalism and MBA students on hand, Motzer advised that one must be knowledgeable about various communication facets.
"The excitement and interest from participants surpassed my expectations," said Tom Kilian, RAMC founder and president. "We [RAMC] have received lots of support from students and faculty."
The event introduced RAMC's professional development series that will feature speakers from the marketing communications industry. In addition to executives offering what Kilian considers a "first rate guide to excellence," the events are designed to complement the educational component of marketing.
"It gives people who study similar fields a chance to apply what we learn in class to real-world experience," said Carissa Debreczeni, IMC graduate student and RAMC member. "It's reassuring to hear seasoned professionals reiterate what we learn in lectures."
Having worked as a junior executive for a U.S. top-ranked integrated marketing communications agency, Kilian acknowledges the importance of career preparation. Therefore, the RAMC board is considering the development of an outreach program that focuses on educating high school students about marketing-related professions.
The organization is also planning a central event for the spring that will recognize the contributions of students and faculty in the discipline. The upcoming event is also designed to recruit and coach new members since RAMC board members expect to graduate this spring. "I envision RAMC being an organization with longevity," Kilian said. "Having a solid academic foundation as well as guidance from industry professionals can aid in success."
Copyright (C) 2006 The Torch via U-WIRE
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