[November 21, 2008]

Ronald Pantello, Harry Sweeney, and David Wood Voted Into Medical Advertising Hall of Fame.

NEW YORK, Nov 21, 2008 /PRNewswire via COMTEX/ --
The general membership of the Medical
Advertising Hall of Fame voted to induct three new individuals at their Annual
Awards Dinner to be held February 10, 2009 at the Pierre hotel in New York. A
Lifetime Achievement Award will also be given.
The 2009 inductees into the Medical Advertising Hall of Fame are:
Ronald Pantello, who began his advertising career with an account position
at Sudler & Hennessey. In 1980 he left Sudler & Hennessey with John Lally and
Jim MacFarland to found Lally, MacFarland & Pantello and helped guide Lally
MacFarland & Pantello's growth into one of the industry's leading agencies. In
1990 Lally MacFarland & Pantello became part of the Euro RSCG, with Pantello
responsible for the formation of a global network. He retired as Chairman in
2007. He has been a long time supporter of the healthcare industry and medical
advertising profession, serving in many roles in numerous industry
organizations. In 1996, He co-founded the Medical Advertising Hall of Fame and
served as its Chairperson until 2005.
Harry Sweeney, who started his career in medical advertising as a
copywriter at Lederle Laboratories. He built a reputation as one of the
industry's top writers, with stints at Sudler & Hennessey, L.W. Frohlich,
Klemtner, and Shaller Rubin. In 1971, he purchased the Dorland Agency and
built it into a shop with a reputation for top creative work. In addition to
building and managing a successful agency business, he contributed to and
served in a long list of industry and agency organizations, playing a key role
in the founding of the Medical Advertising Agency Association and the
Coalition for Healthcare Communications.
David Wood, who was an innovator and developer in the world of branding.
In 1979 he established Interbrand North America and rapidly transformed it
into a worldwide company. In 1986 he left Interbrand and formed David R. Wood
Associates, a branding consultancy firm. The company was acquired by
Interbrand's parent group, Omnicom, and merged to become Interbrand Wood
Healthcare. During his career, Wood was involved in the creation of branding
for 40 of the world's 100 top selling drugs, including Zocor, Prozac, Viagra,
Plavix, Advair, Singular, and Celebrex. David Wood passed away last year at
age 64.
In addition to these three inductees, the Medical Advertising Hall of Fame

will honor another individual at its Awards Dinner, giving its Lifetime
Achievement Award to Raymond Gosselin.
Raymond Gosselin's long career in healthcare included the creation of the
first significant market research measurement, the National Prescription
Audit, which became an invaluable tool in healthcare marketing. Audatrex, a
subsequent product, tracked market penetration, market share development, and
physician preference. His company, the R.A. Gosselin became part of IMS
Health. In addition to the creation of major industry metrics, he was the
longest-serving president of the Massachusetts College of Pharmacy, and served
as editor and publisher of Pharmacy Times from 1987 to 1993. He passed away
in 1999.
The Medical Advertising Hall of Fame Annual Awards Dinner will be held
Tuesday, February 10th, at the Pierre Hotel in New York with a cocktail party
beginning at 6:00 pm. Tickets for the Dinner will go on sale on the Medical
Advertising Hall of Fame Website (http://www.mahf.com) on November 14th.
The Medical Advertising Hall of Fame was founded in 1996 to honor those
who have made significant contributions to the medical advertising profession,
document the history of the industry, and attract next-generation talent to
the medical advertising profession. Its membership is open to healthcare
advertising agencies and publications, and currently consists of the leaders
nearly 40 agencies and publishing companies.
For further information on the Medical Advertising Hall of Fame,
memberships, and the Awards Dinner, contact David Gideon, executive director,
at 561 395 3755, fax 561 395 4011, e-mail david@mahf.com.
SOURCE Medical Advertising Hall of Fame
http://www.mahf.com

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