| [September 08, 2008] |
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Rodale, NBC Universal, and Reveille Extend The Biggest Loser Partnership Through 2008/2009 Season
NEW YORK --(Business Wire)-- Rodale Inc., NBC Universal's Television, DVD, Music and Consumer Products Group, and leading production company Reveille announced today an extension to their partnership that includes more books, mobile, and Rodale integrations into the 2008/2009 seasons of the hit series The Biggest Loser, premiering September 16 on NBC at 8 p.m. EST. With the addition of a mobile application for the subscription Web site The Biggest Loser Club, the launch of two new Rodale-published The Biggest Loser books, multiple editor guest appearances on the show, and a comprehensive print promotion program, the integration will extend across more Rodale platforms than ever before.
"We are pleased to continue our partnership with Reveille and NBC to expand The Biggest Loser's assets to additional media platforms and revenue streams," said Gregg Michaelson, Executive Vice President, Customer Marketing, Rodale. "As a health and wellness media company, Rodale is always looking to work with partners who share our mission of promoting healthy living and embrace innovative ways of delivering content. Reveille has been such a partner for the past three years, and this season holds even more great opportunities for both of us than ever before."
"Rodale has built its reputation on helping people transform themselves through health and wellness," said Kim Niemi, Senior Vice President, NBC Universal Television, DVD, Music and Consumer Products Group. "It has been an ideal partner for us on The Biggest Loser and we are looking forward to our continuing success together." Mark Koops, managing director at Reveille, added, "Our aim has always been to provide great programming that engages our viewers. In the instance of The Biggest Loser, we have an additional goal--namely, to change lives. With the upcoming premiere of The Biggest Loser: Families, we are excited to work with Rodale to deliver another season of compelling, life-altering viewing integrated with online tools, books, and mobile applications."
For the first time, Rodale's companion subscription service Web site, The Biggest Loser Club (www.biggestloserclub.com), will be available via mobile devices. Users will be able to access many of the site's tools and features--including shopping lists, recipes, and customized diet and exercise plans--with their cell phones, ensuring that they can make the right choices and track their progress, anytime, anywhere. The site, which launched in 2005, will be highlighted during the "Where Are They Now?" segment of each The Biggest Loser episode this season as a key element of each participant's weight loss strategy.
Building on the success of the bestselling The Biggest Loser Cookbook, released in 2006, and the three additional The Biggest Loser books since, Rodale will publish a second cookbook in November. Author Devin Alexander will help readers recreate the healthy meals and habits they see on the program in their own homes with all-new recipes, trainer tips, and motivational stories. Rodale will also publish another The Biggest Loser companion book early next year, in conjunction with the launch of season seven in January.
Also new this season will be guest appearances from Men's Health Editor-in-Chief David Zinczenko and Prevention Nutrition Director Cynthia Sass, MPH, RD. Zinczenko will appear on the October 28 episode to show contestants how to make the right food choices, based on his bestselling book Eat This, Not That!, which has sold more than 600,000 copies to date. Sass will appear on the November 11 episode to show participants how to prepare healthier meals and overcome common food obstacles.
The Biggest Loser will also be integrated throughout Rodale's print properties. Contestant(s) from The Biggest Loser will again be featured on the cover and in the pages of the December issue of Prevention magazine. Editorial content related to The Biggest Loser will also run in the December editions of Men's Health, Women's Health, and Best Life. In addition, Rodale will publish The Biggest Loser-branded special interest publications in October, December, and February that will include meal plans, exercise programs, and other advice from the series' trainers, nutritionists, and contestants. Finally, a The Biggest Loser advertising campaign will run across all of Rodale's magazines.
About The Biggest Loser
Hosted by Alison Sweeney, The Biggest Loser: Families provides the 18 strong-willed, yet hopeful, contestants with challenges, temptations, weigh-ins, and eliminations until the final contestant remains to claim the title of "The Biggest Loser." Each team works out under the supervision of professional trainers Bob Harper and Jillian Michaels.
The series has become a worldwide hit airing in 95 countries and produced in 25 countries. It has also produced four New York Times bestselling books and workout DVDs, which were the #1 selling fitness videos of 2006 and 2007.
The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Ben Silverman (NBC's The Office, Ugly Betty), Dave Broome (Tsunami Aid: A Concert of Hope, Radio Music Awards), JD Roth (Unanimous, Beauty and the Geek), Todd A. Nelson (Unanimous, Beauty and the Geek) and Mark Koops (American Gladiators, Shear Genius) serve as executive producers.
About The Biggest Loser Club
The Biggest Loser Club (www.biggestloserclub.com), the companion subscription Web site to the NBC hit reality series The Biggest Loser, was launched in September 2005 by Rodale, NBC, and Reveille. It features the diet and fitness program followed by contestants of the NBC show adapted for home use. The Biggest Loser Club gives members the tools to make a personalized diet and exercise plan designed to meet their individual goals. (Participants are advised to always consult with a physician or health care provider before starting any new exercise, nutrition, or supplementation program.)
About NBC Universal Television DVD, Music and Consumer Products Group
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.
About Reveille
Reveille is a leading independent production and distribution company focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and the world leader in creating integrated marketing opportunities for advertisers. Reveille's innovative scripted entertainment programming includes "The Office" (NBC), "Ugly Betty" (ABC) and "The Tudors" (Showtime). In addition, the company's roster of highly successful reality programming includes "The Biggest Loser" (NBC), "American Gladiators" (NBC), "Nashville Star" (NBC), "30 Days" (FX), "Parental Control" (MTV) and "Date My Mom" (MTV). Reveille also produces a wide variety of programming for MSN and for cable outlets such as ESPN, VH1, The Sundance Channel, The N, History and TLC. Reveille's programs have garnered eight Emmy Awards, three Golden Globe Awards, three Screen Actors Guild Awards, three Writers Guild Awards, two Television Critics Awards as well as such distinguished honors as the Peabody Award, the NAACP Image Award and the GLAAD Media Award. Internationally, Reveille distributes its extensive library of high-quality programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries through ShineReveille International. Reveille's offices are located in Los Angeles. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. The Shine Group also includes UK independent producers Kudos, Princess, Firefly and Shine TV.
About Rodale
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States with a collection of bestselling titles, including Al Gore's An Inconvenient Truth, The South Beach Diet, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com
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