Rockwell Razors Integrates Celery Pre-Commerce Platform

TORONTO, Jan. 27, 2015 /PRNewswire/ -- Rockwell Razors, creators of the Rockwell 6S customizable safety razor, enhance their online store with "pre-commerce" platform Celery. As Rockwell Razors begins its second phase of production, Celery enables customers to reserve Rockwell 6S razors from the Rockwell Razors website.

"Celery allows us to project revenue and measure demand for the Rockwell 6S as each production run is being made," said Gareth Everard, co-founder of Rockwell Razors. "We rely on small-batch, high-quality American manufacturing, so a reservation system is fantastic for both our customers and us. Celery allows us to do this through an aesthetic, efficient and secure window embedded on our website."

After a successful Kickstarter campaign this fall, Rockwell Razors' reinventedclassic razor raised nearly $150,000 and completely sold out during its first phase of production. With three reversible blades for six shave sizes, the Rockwell 6S modernizes the classic razor to suit every facial hair and skin type. Featuring a stainless steel design, the razors are built in America to last a lifetime—and they make expensive, disposable cartridges a thing of the past.

By integrating Celery, the startup is poised to meet customer demand for their innovative approach to classic shaving.

About Rockwell Razors

Student-founded startup Rockwell Razors creates stainless steel safety razors that adapt to any man's facial hair and skin type. Inspired by the classic shaving tradition, founders Gareth Everard and Morgan Nordstrom designed their premier razor, the Rockwell 6S, to make the highest quality shave accessible to everyone. Six adjustable shave sizes and durable construction make this American-built razor an affordable grooming tool that will last for generations. After raising nearly $150,000 on Kickstarter, Rockwell Razors has already helped thousands of men find their perfect shave. To learn more about Rockwell Razors or to reserve a Rockwell 6S, visit rockwellrazors.com.

About Celery

Celery is a platform for pre-orders. Disney, Timex, Pebble, Bikini.com and thousands of businesses use Celery to bring their products to life with pre-orders and custom crowdfunding. Celery is founded by a team of crowdfunding and e-commerce experts and is backed by Y Combinator, Max Levchin, SV Angel, and other top investors. For more information, visit trycelery.com.

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SOURCE Rockwell Razors

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