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RNCOS - Business Consulting Services: Increased Brand Awareness Provoking Premiumisation of Cosmetic Products(M2 PressWIRE Via Acquire Media NewsEdge) The changing consumer needs & preferences and greater urbanization are providing a robust growth to the Indian cosmetic market. Increasing consumer awareness due to the efforts of mass media and affordability due to the rising disposable income are the two most prominent key growth drivers of the Indian cosmetic industry. The growth in demand for cosmetic products has lead to the entry of enormous cosmetic companies, both in mid-group and high-end segments. According to a new report by RNCOS, "Indian Cosmetic Market Outlook 2018", the rapidly changing scenario of Indian cosmetic market in terms of new players, advanced technologies and specific products related to personal care issues, has increased the demand of branded cosmetic products in the country. Owing to the higher consumer spending and desire to use quality products, cosmetic industry is gradually shifting towards premiumisation of the products. There is a clear market trend that exhibits consumers shifting their attention towards sophisticated premium cosmetic products. Youth generally looks for skin care and hair care products, whereas the older generation has more specific requirements for cosmetic products. Sensing the growth in this segment, many big players including Lakme, L'Oreal, Procter & Gamble, Unilever, etc. have recently launched various products under this segment. The report "Indian Cosmetic Market Outlook 2018", covers the current and future market for the cosmetic industry in India. The report has been divided into various segments - hair care (hair oil, shampoo, hair conditioner, hair gel/cream and hair color), skin care (creams/lotions, talcum powder, and face wash), oral care (toothpaste & toothpowder, toothbrush and mouthwash), fragrance (deodorants & perfume) & color cosmetics, with current & future forecast till 2018 of each of these segments along with their sub-types. Besides, in order to assess the regional demand of these sub-types, we have provided the current and future market till 2018. The report also sheds light on the current & future scenario of the Indian cosmetic industry from the point of view of gender and demographics. In addition, the report covers a section on the trends prevailing in the industry. A section also includes information about competitive landscape covering business overview, recent developments & SWOT analysis to present a deep insight into the industry. For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM705.htm Check Related REPORTS on: http://www.rncos.com/Retail%20industry.htm ABOUT RNCOS RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide. CONTACT: B-129, Sector 6 Noida - 201301 . (c) 2014 M2 COMMUNICATIONS |