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Ribbit Brings Unified Mobile Communications to Sales Professionals on the salesforce.com AppExchange
(Market Wire Via Acquire Media NewsEdge) MOUNTAIN VIEW, CA -- (MARKET WIRE) -- 11/17/09 --
Ribbit, a BT company that delivers
communication services that innovate and transform the way we interact,
announces the latest version of its award-winning Ribbit for Salesforce
CRM. It will be demoed at the company's booth (#317) at Dreamforce '09,
salesforce.com's user and developer conference taking place this week in
San Francisco. Ribbit is also one of a handful of selected mobile partners
that is showcasing products in the Dreamforce Mobile Pavilion.
Built using the Force.com platform, the new version of Ribbit for
Salesforce CRM will be available for a free test drive and deployment
following the Dreamforce launch on the AppExchange at
http://www.salesforce.com/appexchange/.
Using the same cloud computing principles as salesforce.com, Ribbit is
providing the first service that enables mobile professionals to unify the
communication and CRM tools they are already using, and dramatically
improve productivity. Voted "Best Mobile App" in 2008 by salesforce.com
customers, Ribbit allows users to keep the same phone number, CRM system
and email account, and now offers new SMS functionality, stronger
voice-to-text features, deep integration for mobile access to
salesforce.com, "find me, follow me" technology and an upgraded user and
administrative interface. Ribbit is the first service that enables CRM
customers to easily program how voice and SMS interact with their
Salesforce CRM workflow.
Analyst firms report that wide adoption of unified communication in the
enterprise has been traditionally hampered by the need for forklift
hardware and software upgrades and the fact that management of messaging
and telephony typically lie in different groups. In addition, companies
with people in the field often report difficulty in driving CRM adoption
and capturing full ROI. Ribbit has eliminated those roadblocks, bringing
unified mobile communications -- that can be integrated into Salesforce CRM
-- to sales and other customer facing departments.
"Salesforce.com customers actively look for opportunities to broaden the
tools they provide to salespeople to improve collaboration between the
field and the office to win more business," said Kendall Collins, chief
marketing officer, salesforce.com. "With salesforce.com and partners like
Ribbit on the AppExchange, companies have enterprise-ready options for
empowering the field sales team. The proliferation of mobile devices as a
sales tool is an example of how cloud computing enables companies to adapt
communication models to maximize sales efficiency."
Through Ribbit's SMS integration, users can now send personal or automated
text messages from Salesforce CRM, respond to voicemails with SMS messages
or create SMS reminders for events and tasks in Salesforce CRM. Ribbit also
sends users SMS notifications for new voice messages, including the
voice-to-text conversion.
Ribbit is taking the next step in voice-enabling data entry into
salesforce.com. Users can now talk to create new custom records or cases
and kick-off workflow. Users can also record email drafts and meeting notes
via their mobile phone. When an incoming call can't be answered,
voice-to-text transcription allows Ribbit users to receive, respond to and
forward voice messages -- without ever dialing in to listen. Messages are
automatically mapped to leads, contacts and in-progress deals in
salesforce.com, and because it is transcribed to text,
voice-based records act like data objects that are both searchable and
shareable.
"Customers have been asking us how to take the next step in tying mobile
communications to Salesforce CRM, especially around SMS and dictating
information into CRM," said Greg Goldfarb, vice president and general
manager of enterprise applications at Ribbit. "Ribbit's extensible
platform has enabled us to quickly integrate new capabilities that are
instantly accessible without any new software or hardware. We've gone a
significant step further in blending mobility and CRM and as a result,
salespeople are now able to spend less time on tedious tasks, and sell
more."
Ribbit for Salesforce CRM is available in the US and the UK. Ribbit offers
free enterprise pilots and pricing starts at $15 per user per month, with
no additional set-up fees.
Additional Information:
-- Customer
Testimonials
-- Screenshots - Call Mapping
and
Create Custom Case
-- Demo
Video
More information about Ribbit for Salesforce CRM can be found at
http://www.ribbit.com/crm/salesforce/.
About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running
business applications in the cloud. The Force.com platform powers the
Salesforce CRM applications with more than 800 ISV partner applications
like those from CODA and Fujitsu, and more than 120,000 custom applications
used by salesforce.com's 63,200 customers such as Japan Post, Kaiser
Permanente, KONE and Sprint Nextel.
Applications built on the Force.com platform can be easily distributed to
the entire cloud computing community through the salesforce.com AppExchange
marketplace at http://www.salesforce.com/appexchange/.
About Ribbit
Ribbit is an open platform for communication innovation, bringing together
the Internet, voice and data to form a new world of intelligent, integrated
communication solutions. We see a future where rich voice and data travels
seamlessly across devices, networks, carriers and protocols to create a
better informed and more connected world. Ribbit was created to accelerate
that future.
Ribbit is headquartered in Mountain View, Calif. Ribbit is a wholly owned
subsidiary of BT. For more information about Ribbit, please visit
www.ribbit.com.
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