Research and Markets: Will Virtual Worlds Such as Second Life Pose a Threat to Existing Social Networking Sites?
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[May 30, 2007]

Research and Markets: Will Virtual Worlds Such as Second Life Pose a Threat to Existing Social Networking Sites?

DUBLIN, Ireland --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/reports/c58398) has announced the addition of the eMarketer report: Social Network Marketing: Where to Next, May 2007 to their offering.

The Social Network Marketing report analyzes the trends that are driving new competitors into one of the hottest advertising spaces on the Internet. Since eMarketer published its first report on social network marketing, companies have latched with almost religious fervour onto the notion that consumers want to be socially connected online whether on mass-appeal sites such as MySpace, on targeted niche sites and video sites or on mobile phones almost everywhere. However, is there enough interest among consumers in social networking to support so many ventures?



Key questions the "Social Network Marketing" report answers:

-- How much money is being spent on social network advertising?



-- What works and what doesn't in social networking marketing?

-- How are video and mobile playing into the space?

-- Will virtual worlds such as Second Life pose a threat to existing social networking sites?

-- And many others

The Social Network Marketing report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions today. 

Topics Covered Include:
Executive Summary
Issues & Questions
The eMarketer View
Social Network Ad Spending
MySpace and Facebook Usage Stats
MySpace
Facebook
Measuring the Value of Viral
Search and Social Networking
Branded Social Networks
Video
International
Mobile
Mark
eting in Virtual Worlds
Related Information and Links


For more information visit http://www.researchandmarkets.com/reports/c58398

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