Research and Markets: This Report Will Present The Principal Factors Driving Sales Of Greeting Cards
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TMCNet: Research and Markets: This Report Will Present The Principal Factors Driving Sales Of Greeting Cards

[March 27, 2008]

Research and Markets: This Report Will Present The Principal Factors Driving Sales Of Greeting Cards

(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:27032008

Dublin - Research and Markets
(http://www.researchandmarkets.com/reports/c86934) has announced the
addition of "Greeting Cards and eCards in the United States 2008" to
their offering

In an age of instantaneous communications, how have greeting cards
managed to remain a relevant and growing market? Why do people still
send greeting cards? How do greeting cards relate to and affect more
modern and immediate ways of communicating?

Our research into the greeting cards market reveals insights about such
topics as:

- Who is most likely to purchase greeting cards?

- What influences greeting card senders to choose one card over
another?

- Do race and ethnicity affect what types of cards are purchased and
sent?

- How is availability of online cards affecting the traditional card
market?

- How do current technologies such as cell phones, digital cameras,
computers and the Internet affect the sales and nature of greeting
cards? - Are value cards or premium cards driving growth in the market?

- What makes a card from a specific company such as Blue Mountain Arts
stand out?

- What are Hallmark and American Greetings doing to keep control of the
market?

- What holiday is growing in popularity and bringing more opportunity
to card manufacturers?

- How is the market continuing to grow?

- Are there really any alternatives to traditional cards?

In addition, the report will present the principal factors driving
sales of greeting cards, such as the aging population, gender,
ethnicity, race, and purchasing power. Key trends in greeting card
messages are identified, such as an emphasis on real life situations
and humour. We also present insights and opportunities in the market as
they relate to peoples desires to stay connected, create memories, and
express their emotions.

Contents:

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Executive Summary

Overview

Principal factors driving sales of greeting cards

Trends in greeting card messages

Profile of the greeting card purchaser

Where consumers are purchasing greeting cards and shopping behavior

What makes consumers purchase a certain card

Market Size and Forecast

Key points

Sales growth

Almost everyone sends cards

Figure 2: Total U.S. sales and forecast of greeting cards at current
prices, 2004-10

Figure 3: Total U.S. sales and forecast of greeting cards at inflation
adjusted prices, 2004-10

Significant changes in market dynamics since last review period

Competitive Context

Phone calls/cell phones

VoIP

Instant messaging and social networking

E-Cards

Home made cardsthe precious keepsake

Flowers/food

Gifts

Segment Performance

Key points

Christmas cards are the largest segment, online cards are the smallest

All segments experienced growth

List of Figures

For more information visit
http://www.researchandmarkets.com/reports/c86934

CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: +353 1 4100 980
e-mail: press@researchandmarkets.com

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).

Copyright ? 2008 M2 Communications Ltd.

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