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Research and Markets: Thailand B2C E-Commerce Market 2015 - Mobile, Social and Cross-Border Commerce Driving Online Retail
[September 02, 2015]

Research and Markets: Thailand B2C E-Commerce Market 2015 - Mobile, Social and Cross-Border Commerce Driving Online Retail


Research and Markets (http://www.researchandmarkets.com/research/rvk58n/thailand_b2c) has announced the addition of the "Thailand B2C E-Commerce Market 2015" report to their offering.

As B2C E-Commerce in Thailand accounts for less than 1% of total retail sales in the country, online retailing there still has a long way to grow. Thailand's Internet penetration of less than a quarter of the population, below that of four out of six major markets in Southeast Asia, indicates that there is significant room for growth in numbers of Internet users and online shoppers. Along with an increase in Internet penetration, strengthening trust in online payments and quicker and more convenient delivery options could also spur B2C E-Commerce growth in Thailand. Some primary sources suggest that Thailand has the potential to become the second largest B2C E-Commerce market in Southeast Asia, behind Indonesia.

Thailand was one of the leaders in Asia-Pacific in mobile shopper penetration in 2014 and was ahead of most other countries in Southeast Asia by share of digital buyers making online purchases cross-border. One further importat trend is social commerce. With around 30 million users in Thailand, Facebook (News - Alert) is a leading channel to research product information prior to an online purchase and to share experiences after the purchase.



The competition landscape on the E-Commerce market in Thailand includes regional and global players, as well as store-based retailers. Among local websites, the most visited were Southeast Asian online retailer and marketplace Lazada and online classifieds website Kaidee which recently joined forces with OLX. International marketplaces, such as Aliexpress.com, are also popular online shopping destinations for consumers in Thailand. An emerging player is Japan-based messenger LINE, which planned to launch an online grocery delivery service in Thailand to compete with that of store-based retailers such as Tesco Lotus.

Key Questions Answered?


- What is the current status and outlook for the B2C E-Commerce market in Thailand?

- How does Thailand compare to other countries in its region and to emerging online retail markets worldwide?

- What are some of the important trends in B2C E-Commerce in Thailand?

- Who are the major E-Commerce competitors in Thailand?

Key Topics Covered:

1. Management Summary

2. Overview and International Comparisons

3. Trends

4. Sales & Shares

5. Internet Users & Online Shoppers

6. Products

7. Payment

8. Delivery

9. Players

- Alibaba

- Aliexpress

- Big C

- CP Fresh Mart

- Cdiscount

- Chilindo.com

- Groupe Casino

- HelloPay

- Itruemart.com

- Kaidee

- LINE

- Lazada

- OLX

- Rakuten

- Tarad.com

- Tesco Lotus

- Thaiticketmajor.com

- Tops Supermarket

- Weloveshopping.com

For more information visit http://www.researchandmarkets.com/research/rvk58n/thailand_b2c


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