|[February 11, 2013]
Research and Markets: Social Media, Digital Tools, and Mobile Technology Trends in Life Science - Growing Demand for Mobile and Tablet Applications
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/fsfm4b/social_media)
has announced the addition of the "Social
Media, Digital Tools, and Mobile Technology Trends in Life Science"
report to their offering.
The purpose of this survey was to understand the current and future use
of digital technologies and how this landscape is changing the
scientists that use them and the vendors and advertisers that wish to
Many mainstream social media platforms are being used for both
personal and professional use concurrently with the exception of
LinkedIn (News - Alert) which remains primarily a professional venue.
Women between 25-34 are the most active segment of users of social
Newer tools such as Reddit, Tumblr and Pinterest, although used less
than mature tools such as Twitter, LinkedIn and Facebook (News - Alert), are
attracting a significant number of younger researchers.
Companies should take notice f this trend, not only as a potential
channel for outreach, but also for insights into what of these features
of these tools appeal to future decision-makers.
Even highly active users of popular social media are not highly
engaged with science-specific platforms.
Many science-specific platforms have struggled to establish a presence
in the community; more than 50% of respondents had not joined or did
not know about science-focused communities.
Reference management tools are one of the most highly used
science-specific tools among those surveyed, while inventory and lab
management applications are eclipsed by multipurpose utilities like
Microsoft (News - Alert) Office® programs and Google Docs.
There is a growing demand for mobile and tablet applications in life
There is a strong distinction between the applications used in mobile
Key Topics Covered:
SOCIAL MEDIA USAGE
MOBILE AND TABLET DEVICES
- Google (News - Alert)+
For more information visit http://www.researchandmarkets.com/research/fsfm4b/social_media
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