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Research and Markets: Report on IT Sales Opportunities for Masco
Corporation Available Now
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:03072008
Dublin - Research and Markets
(http://www.researchandmarkets.com/research/b60bf7/heidelbergcement_a)
has announced the addition of the "HeidelbergCement AG - IT Sales
Opportunities - 2008" report to their offering.
HeidelbergCement AG is a global producer of cement, concrete and
building materials. The Companys core activities include the production
and distribution of cement and aggregates, the two raw materials for
concrete. It divides its activities into four group areas:
Europe-Central Asia, North America, Asia-Australia-Africa-Mediterranean
and Group Services. It divides its products into three lines: cement,
aggregates and concrete and building products. Its products include
sand, gravel, crushed stone, white cement, trass cement, masonry
cement, aquament and portland cement for hydraulic engineering, as well
as light, heavy and aerated concrete building blocks, pavers,
prefabricated ceilings and walls, prefabricated cellar units and
prefabricated sewage works units, among others. It is based in
Heidelberg, Germany.
Industry trends and drivers have a direct or indirect affect on IT
spending of all companies operating within an industry. For example -
increase in sourcing from low cost countries might influence
HeidelbergCement to relook at their supply chains, resulting in selling
opportunities for SCM solutions, collaboration tools etc. Thus, we can
conclude that industry spending on any particular IT product or service
is an important indicator of the criticality of that product or service
for the industry. Based on the IT spend information available in
TechNavio , we have computed a criticality score for various IT
products and services, for HeidelbergCement.
Various company level developments and events are important indicators
of selling opportunities and drive the sales of IT products and
services. For example - an acquisition by HeidelbergCement might result
in opportunities for IT migration and integration services. By tracking
these sales drivers (using TechNavio ), we have arrived at a demand
score for each product and service.
Through an in-depth analysis of industry trends and drivers and company
level developments and events, we have made the IT Selling
Opportunities Map for hardware, software and IT services for
HeidelbergCement. These maps have been divided into four zones
representing Level I, Level II and Level III opportunity areas. Level I
opportunity areas have the highest scores and hence, there is a high
probability that HeidelbergCement will buy these products and services.
Level II opportunity areas have lower scores and hence, lower
probability to sell to HeidelbergCement Level III opportunities have
the lowest scores and hence, unlikely to sell to HeidelbergCement .
The report is meant for IT vendors and intends to help them identify
selling opportunities within the company. Furthermore, the identified
sales drivers can be used to penetrate these accounts or increase
current share of the customers wallet. Also, the report lists key IT
spending decision makers, which enables the salesperson to directly
contact the key executives within the company.
TechNavio Insights is a set of reports based on TechNavio - a market
intelligence platform for the IT industry. It builds on the
intelligence available within TechNavio, and leverages on the custom
research experience of the Technology Navigators. TechNavio is built on
years of experience of the author in deep dive custom research and
consulting for over 30 Fortune 500 companies and numerous large and
mid-sized companies.
Key Topics Covered Overview:
-Company Overview
-IT Spending and Deployments
-IT Sales Opportunities
-Sales Drivers
-Conclusion
For more information visit
http://www.researchandmarkets.com/research/b60bf7/heidelbergcement_a
CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: +1 646 607 1907 (from USA)
Fax: +353 1 481 1716 (from rest of the world)
e-mail: press@researchandmarkets.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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