[February 26, 2015]

Research and Markets: Pharma App Benchmarking 2014: How Pharma Companies Use Mobile Apps - Analysis of 736 apps (iOS & Android) of the top pharma companies

Research and Markets (http://www.researchandmarkets.com/research/zwmsx3/pharma_app) has announced the addition of the "Pharma App Benchmarking 2014 - How Pharma companies make use of mobile apps" report to their offering.

The report analyzes the global app publishing activities of the 12 leading Pharma companies on Android (News - Alert) and iOS devices. It provides a detailed picture of which app categories Pharma companies concentrate on, how many apps they have published, which user groups they target, how they organize their app business and how successful they are.

The report analyzes app publishing activities on three levels:

Level 1 - Pharma app publisher industry view: The first chapter provides an overview of how Pharma companies are making use of the app channel today and how this has changed over the last 12 months.

Level 2 - Comparison of Pharma app activitis: In the second part of the report, the companies are being analyzed on a company level and compared against each other.

Level 3 - Pharma app publisher profiles: The third part provides detailed profiles of the companies' app activities. It also highlights the most successful apps for professional and private users (based on downloads).

Why read the report:

- Analysis of 736 apps (iOS & Android) of the top pharma companies

- Detailed benchmarking of the app activities of top pharma companies

- Benchmarking includes the comparison of downloads, active users, target groups, app category.

- Performance of the app portfolio of top 12 pharma companies, app publishing strategy, country focus.

- Profiles of all pharma company app portfolios including top apps that target private and professional users

- Based on the results of the benchmarking the report provides options for a better app portfolio performance for pharma apps.

Key Topics Covered:

1. Scope of the report

2. About

3. Management summary

4. Pharma app market: How the Pharma industry uses the mobile app channel today

5. App portfolio comparison

6. Pharma Companies' App Profiles

7. Options for a better app portfolio performance

8. Pharma app catalogue (list of apps by company and platform)

9. List of figures

Companies Mentioned

- Abbvie/Abbott

- Astra Zeneca

- Bayer HealthCare

- Bristol-Myer Squibb

- GlaxoSmithKline

- Johnson&Johnson

- Merck

- MSD

- Novartis

- Pfizer

- Roche

- Sanofi-Aventis

For more information visit http://www.researchandmarkets.com/research/zwmsx3/pharma_app

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