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Research and Markets: Multichannel Analytics Market by Solution & by Services - Global Forecasts and Opportunities, 2019
[September 09, 2014]

Research and Markets: Multichannel Analytics Market by Solution & by Services - Global Forecasts and Opportunities, 2019


DUBLIN --(Business Wire)--

Research and Markets (http://www.researchandmarkets.com/research/w44lld/multichannel) has announced the addition of the "Multichannel Analytics Market by Solution & by Services - Worldwide Forecasts & Analysis (2014 - 2019)" report to their offering.

The multichannel analytics market is expected to grow from $3.61 billion in 2014 to $9.89 billion by 2019 at a Compound Annual Growth Rate (CAGR) of 22.3% from 2014 to 2019

This research report categorizes the global Multichannel Analytics market by solution, service, application, deployment type, vertical, organization size and geographical location. It also forecasts market size and analyzes trends in each of the sub-markets.

Multichannel analytics solutions collect different data generated from various channels and correlate it to give useful analysis. It is acknowledged as one of the most powerful tools that can drive sales and profitability. Customers today have various channels to purchase which makes it necessary for vendors to create content more relevant to interact the customers at all the sources. Multichannel tools enable the organizations in evaluating organization strateies to achieve competitive advantage. With the advancement in technology, it is important for organizations to know where the customers are and how to reach to them. Thus, multi-channel solutions act as a bridge between the customers and vendors.



IBM, HP Autonomy, SAP, Oracle (News - Alert), Teradata and Google are few of the major players in the multichannel analytics market. The solutions offered by the key players capture all the customer interactions to derive valuable insights from the patterns of their purchasing behavior. The report provides the global market trends, overall adoption scenario, competitive landscape, and key drivers in this market. The report aims to estimate the current market size and future growth potential of this market across verticals and regions based on the various types of applications.

Markets Covered


On the basis of solution:

  • Query & Reporting
  • Multidimensional Analysis
  • Visualization
  • Data Mining & Predictive Analytics
  • Others

On the basis of service:

  • Professional service
  • Support and maintenance service

On the basis of application:

  • Customer Retention & Acquisition
  • Cross-Selling & Up-Selling
  • Loyalty & Customer Experience Management
  • Campaign Management
  • Sales Performance Management
  • Others

On the basis of deployment type:

  • On-premise deployment
  • On-demand deployment

On the basis of vertical:

  • Retail and consumer goods
  • Banking, Financial Services, and Insurance (BFSI)
  • Government
  • Travel and tourism
  • Media and entertainment
  • Healthcare
  • Telecommunication and IT

On the basis of organization size:

  • SMB
  • Large enterprises

Companies Mentioned

  • Adobe Systems
  • Google Inc
  • HP Autonomy (News - Alert)
  • IBM
  • Ijento
  • Oracle Corporation
  • SAP
  • SAS
  • Teradata Corporation
  • Webtrends

For more information visit http://www.researchandmarkets.com/research/w44lld/multichannel


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