[February 07, 2012]

Research and Markets: Intellectual Property Operations and Implementation for the 21st Century Corporation Contains a Practical Approach to Corporate IP Operations and Implementation

Research and Markets(http://www.researchandmarkets.com/research/4cfb87/intellectual_prope) has announced the addition of John Wiley and Sons Ltd's new book "Intellectual Property Operations and Implementation for the 21st Century Corporation" to their offering.

Intellectual Property Operations and Implementation helps executives, attorneys, accountants, managers, and owners, understand the legal, technological, economic, and cultural changes that have affected corporate IP ownership and management.

Page by page, it provides practicalexamples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers.

• Timely and relevant in view of the substantially global economic recession amidst rampant technological development and the resulting changes in law, practice, and culture
• Examines the decision making processes, activities, and changes of significant corporate intellectual property owners in today's new economy

Important and timely, this book provides a global approach to corporate IP management.

Key Topics Covered:

• CHAPTER 1 Conflicts: Causes, Prevention, and Controlling Counterfeiting
• CHAPTER 2 Electronic Discovery in Intellectual Property Cases
• CHAPTER 3 Controlling Patenting Costs
• CHAPTER 4 Trademark Costs: Trimming the Sails in Rough Economic Waters
• CHAPTER 5 Domain Names
• CHAPTER 6 Creating, Perfecting, and Enforcing Security Interests in Intellectual Property
• CHAPTER 7 Strategic and Legal View of Licensing Patents
• CHAPTER 8 Monetizing IP Rights: Licensing In and Out
• CHAPTER 9 Working with Government
• CHAPTER 10 Valuation, Monetization, and Disposition in Bankruptcy
• CHAPTER 11 Outsourcing of Branding and Marketing
• CHAPTER 12 Trademark Searches
• CHAPTER 13 Investigations: Considerations for Selecting and Directing Outside Investigators
• CHAPTER 14 Model Intellectual Property Internship Programs: Internship Programs within the Scope of Employment Law
• CHAPTER 15 Maximizing Green'' Brand Exposure and Minimizing Perceptions of Greenwashing
• CHAPTER 16 The Financial Reporting Impact of Intellectual Property Activity

For more information visit http://www.researchandmarkets.com/research/4cfb87/intellectual_prope

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