|
Research and Markets: Get Forecasts for Enterprise Mobile Data
Services in Europe
(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:28032008
Dublin: Research and Markets
(http://www.researchandmarkets.com/reports/c87045) has announced the
addition of "Forecasts for Enterprise Mobile Data Services in Europe"
to their offering
"Use of mobile email devices by executives has become the norm as a
result of simple interfaces and fixed monthly charges. Mobile network
operators can build on this success by offering additional managed
services that run on the same devices, as long as they stick with the
formula of simplicity and predictable charging"
Margaret Hopkins, Analysys Associate
Forecasts for Enterprise Mobile Data Services in Europe provides a
comprehensive overview of the enterprise mobile data market, which has
significant growth potential. The report identifies drivers that will
make this market take off, and discusses the obstacles that have
inhibited it in the past. The report examines the potential market for
applications; it evaluates the relative importance of horizontal
applications, such as salesforce.com, vertical-sector applications,
such as logistics and field-force automation, and the role of
machine-to-machine communication using SIM cards.
Retail spend on mobile data services to 2013 is forecast for email,
applications and mobile broadband, including spend on services,
terminals, equipment and support, covering managed services and systems
integration, resulting in over 4000 data points. The data annex shows
numbers of individual users and user organisations, and spend in a
number of categories, including:
- size of enterprise: large (500+ employees) or SME (0-499 employees)
- country/region: France, Germany, Italy, Spain, Sweden, UK and Western
Europe
- email, applications and mobile broadband
- devices -support, including hosting, integration, maintenance and
monitoring
- mobile network services
- ARPU
- spend per organisation.
Forecasts for Enterprise Mobile Data Services in Europe draws on
in-depth interviews with prominent players in the market, and on
enterprise procurement experience, to answer your key questions:
- What is driving the enterprise data services market?
- Which applications have the most potential for revenue growth?
- How can operators make the most of email and expand its usage?
- Which horizontal applications should be prioritised?
- How can applications be productised for a wider market?
- Which vertical market applications have most potential?
- How important are machine-to-machine communication and GPS?
- How should operators put together a managed applications offering?
- How should operators offer hosted applications?
- Who will be the most valuable partners?
About the authors
Margaret Hopkins started her career in the Post Office
Telecommunications Long-Range Planning Department. During her 20-year
association with Analysys, she has been lead author on many reports,
including Success Factors for Hosted and Managed VoIP in Europe;
Fixed-Mobile Convergence in the Enterprise Voice Market; Business Data
Services: growth opportunities and forecasts 2007-12; Quadruple-Play
Bundling Strategies; Beyond Triple Play: forecasts for broadband
value-added services; Developing a Successful Carrier Ethernet Service
Portfolio; The Business Case for Carrier Migration to VoIP; Broadband
Value-Added Services for SMEs: market strategy and forecasts 2003-2008;
and Next-Generation Networks: integrated IP architectures. She holds a
degree in engineering from the University of Cambridge and a master's
degree in telecommunications and information systems from the
University of Essex.
Andrew Parkin-White (Principal Analyst) has gained a deep understanding
of the strategic and operational issues facing the mobile industry
during his 17-year career. Formerly at Ovum, where he had been Managing
Director of Consulting, Executive Board Director and, prior to that,
leader of mobile research and consulting activities, Andrew's extensive
experience of working in senior operations roles for operators and
vendors is combined with a first-class research and consultancy
background. He has also held managerial roles in strategic planning and
marketing with organisations including BT, Marconi and Orange, and was
a Principal Consultant at KPMG before moving to Ovum.
Executive summary
The current European market for enterprise mobile data services, market
drivers and inhibitors
Enterprise mobile data still has much potential
Division of the European market for enterprise mobile data services
into PC mobile broadband, push email, vertical-sector applications and
horizontal applications, how the forecast model was constructed,
overall spend on enterprise mobile data services to 2013
Email will reach deeper into the organisation
The growth of penetration of push email, patterns of per-user spend,
development of email services to 2013 in Western Europe
Horizontal applications are in their infancy
The growth of penetration of horizontal applications, potential new
applications and their target markets in Western Europe; includes a
table of market potential of selected horizontal applications.
The biggest vertical sector is logistics
The growth of penetration of vertical-sector applications in Western
Europe, the likely future of logistics and transport applications,
field-force and sales-force automation, machine-to-machine systems and
asset tracking; includes a table of market potential of selected
vertical-sector mobile data applications
Companies Mentioned:
Cognito
Microsoft
Nokia
RIM
salesforce.com
T-Mobile
Vodafone
Wyless
For more information, visit
http://www.researchandmarkets.com/reports/c87045
CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: +353 1 4100 980
e-mail: press@researchandmarkets.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
[ Back To TMCnet.com's Homepage ]
|
