Research and Markets: Evolution of Nokia, Motorola, Bird and TCL's Distribution Strategy in the Chinese Mobile Phone Market
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[August 18, 2005]

Research and Markets: Evolution of Nokia, Motorola, Bird and TCL's Distribution Strategy in the Chinese Mobile Phone Market

DUBLIN, Ireland --(Business Wire)-- Aug. 18, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c22837) has announced the addition of The Evolution of Mobile Phone Channels in China to their offering.

Overview of Chinese mobile phone market scale and the four main distribution models adopted; evolution of Nokia, Motorola, Bird and TCL's distribution strategy; analysis of major channel players such as mobile operators China Mobile and China Unicom, retail chains Gome, Suning Appliance, and Yongle, mobile phone agents PTMC, CellStar, and Telling, as well as dedicated handset retailers Zhongyu, Xieheng, Dixintong, and Zoomflight. Also looks at the tack distribution channels are taking with the approach of 3G services.



-- The Chinese Mobile Phone Market

-- Distribution Network Models in the Chinese Mobile Phone Market.



-- China Distribution Models Adopted by the Leading Brands

-- Leading Handset Distributors in China

-- MIC Perspective

-- Appendix

List of Figures

Figure 1 Chinese Mobile Phone Market Scale, 1995 - 2004

Figure 2 The National General Agent System

Figure 3 The Directly controlled Distribution Network Model

Figure 4 The Direct Supply Model

Figure 5 The Direct Sales Model

Figure 6 Nokia's China Handset Market Distribution Model

Figure 7 Motorola's China Handset Market Distribution Model

Figure 8 Bird's China Handset Market Distribution Model

Figure 9 TCL's China Handset Market Distribution Model

Figure 10 PTMC's Handset Sales Volume, 1999 - 2003

List of Tables

Table 1 China Mobile's Customized Handset Launch Dates, Supplier, and Postioning

Table 2 Gome Outlets in China and Hong Kong

Table 3 Gome's Mobile Phone Handset Sales Performance, 2002 - 2004

Table 4 Yongle's Outlets in China

Table 5 Expansion of Yongle's Operations, 1998 - 2004

Table 6 Handset Brands Handled by the Leading Chinese Handset Agents

Table 7 China's Leading Specialist Handset Retailing Chains

Table 8 Handset Brands Handled by China's Leading Specialist Handset Retailing Chains

For more information visit http://www.researchandmarkets.com/reports/c22837.

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