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Research and Markets: Communication Services Report: VoIP - IP Messaging - Social Networking: OTT vs traditional telco marketsResearch and Markets (http://www.researchandmarkets.com/research/grn423/communication) has announced the addition of the "Communication Services" report to their offering. VoIP - IP Messaging - Social Networking: OTT vs traditional telco markets This report provides an in-depth analysis of the OTT communications market, both through figures and forecasts of market value (global, EU28, APAC and US), and through strategic analyses of the major players concerned. The VoIP market (such as Skype (News - Alert)), the IP messaging market (such as WhatsApp), and a portion of the social networking advertising market (such as Facebook) make up the OTT communication market, and the dynamcs of each of these market segments are examined. The various business models that have appeared, and the recent trends of acquisitions in the market are also analysed. One of the key analyses in this report is the comparison with the telco communication market. The myth of OTTs taking away telco revenues is scrutinised, together with the effectiveness of the responses available to telcos. Key Topics Covered: 1. Executive Summary 2. Methodology & main concepts 2.1. General methodology of IDATE's reports 2.2. Main Concepts 3. Communication markets 3.1. Overview 3.2. VoIP 3.3. IP messaging 3.4. Social networks 4. OTT Player strategies 4.1. Overview 4.3. Google 4.4. Microsoft 4.5. Apple 4.6. WhatsApp 4.7. LINE 5. Telco positioning 5.1. Why are the telcos concerned? 5.2. The main strategic reactions by the telcos 5.3. Other telco initiatives 6. Conclusion / strategic analysis 6.1. OTT communication has minimal impact on telco revenues 6.2. OTT communication services as part of the platform strategy 6.3. Various OTT strategies required to match country characteristics For more information visit http://www.researchandmarkets.com/research/grn423/communication
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