Research and Markets: Australia - Digital Media - Music, MP3 and Podcasting
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/kmgq9g/australia_digita) has announced the addition of the "Australia - Digital Media - Music, MP3 and Podcasting" report to their offering.
Music has been one of the key drivers behind the early developments in digital media and with faster speeds both mobile broadband based and fixed broadband from the National Broadband Network (NBN), video streaming is overtaking music downloading. Nevertheless downloading music, music streaming, podcasting and MP3s are still being downloaded in larger numbers. Even illegal downloading that included sharing music and video files was estimated to grow five-fold in five years from 2011.
While a mobile is one of the preferred technologies for listening and downloading music, the unit pricing of the major telcos is not conducive to using these networks for music delivery. With included data on many mobile plans a lot of users will now use free or cheap internet sites to gain access to music. With about 20% or so of Australians who actually pay for downloaded music, many others are using the online killer music apps like YouTube and other cloud-based sites to deliver music.
By early 2012 cloud-based music is just one of the innovative ways to store and also deliver music anywhere and anytime over-the-air. It is expected that the other 80% of the users who are using digital media online will try and then some will continue to use these services. With some service providers providing cheap or free complimentary access for a couple of months and access to over 10 million tracks some interspersed occasionally with ads, business models like these will be hard to contend with.
This report provides an overview of the digital media market in Australia, with some statistics and text based-information along with tabular data and some easy-to-read charts.
Key Topics Covered:
2. Market overview
- Brief analysis of trends globally and in Australia
- PricewaterhouseCoopers (PwC) survey to 2015 shows online music surging
- Recorded music sector is declining
- Online music sectors to surge
- Music downloads via mobile phones
- Australian digital music downloads to grow to $200 million a year
3. Key players
- Background information
- Movie download service
3.2 The FIX and ninemsn
- Ovi store partnership
- Ovi Music
- Unlimited downloads wound down and Ovi Share closes
- Every cloud needs unlimited music
3.5 Telstra's BigPond Music (BPM)
- BPM TV
4. An overview of some of the newer streaming players
- JB Hi-Fi Now
- Take 40
5. Digital Media - Online Entertainment Insights (separate report)
Table 1 - Internet distribution recorded music market sales - 2006 - 2015
Table 2 - Australian mobile phone recorded music market sales - 2007 - 2012
Table 3 - BPM standard download pricing - 2011- 2012
Table 4 - BigPond mobile music standard download pricing - 2011 - 2012
Chart 1 - Overview of internet distributed recorded music market sales - 2006 - 2015
- BigPond Music
- JB Hi-FI
- Take 40
For more information visit http://www.researchandmarkets.com/research/kmgq9g/australia_digita
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