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Research and Markets Adds Report: What Communications Executives Need to Know About Hiring or Appointing a Brand Editor-in-Chief in 2012
Feb 15, 2012 (Close-Up Media via COMTEX) --
Research and Markets has announced the addition of the "What Communications Executives Need to Know About Hiring or Appointing a Brand Editor-in-Chief in 2012" audioconference to its offerings.
In a release, Research and Markets noted that report highlights include:
This webinar examines everything you need to know in 60 minutes about why so many communications executives are appointing or hiring a Brand Editor-in-Chief. Take the 60-minutes to view this webinar to understand the roles and goals of this position, how to find the right candidate, and other reasons why communications executives (and their management teams) feel this position is so important.
The webinar is led by an expert at helping communication executives become informed on how to hire or appoint a Brand Editor-in-Chief, Jose Palomino, Founder and CEO of ValueProp Interactive, focuses on:
-Everything you need to know in 60-minutes as a communications executive about why so many companies are creating a Brand Editor-in-Chief position
-Learn why brands are becoming like publications in the social media age; how leading edge marketing and communications campaigns are using Brand Editors to elevate awareness and affinity through content
-Find out the 12 traits a Brand Editor-in-Chief must have including: training as a print or broadcast journalist with a nose for stories and an editorial style, high social media comfort level, and other essential skills
-Specific case studies of 5 newly appointed Brand Editors-in-Chief, their roles and goals for 2012, and important lessons learned by companies who have already incorporated a Brand Editor-in-Chief
Report information:
http://www.researchandmarkets.com/research/264044/what_communication
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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