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Research and Markets Adds Report: Video Market Monitor: India
Nov 07, 2009 (Close-Up Media via COMTEX) --
Research and Markets has announced the addition of Screen Digest's new report "Video Market Monitor: India".
In a release, Research and Markets noted that report highlights include:
Local economic expansion encouraged triple and double digit growth in the Indian video business 2005-2007, but this slowed in 2008 and spending on video software is expected to contract in 2009. This is despite a rapid and ongoing shift towards DVD hardware from VCD, which will in turn stimulate demand for DVD software.
The result of research into the Indian video sector, this report reflects feedback from a range of studio and local sources and offers invaluable insights into this difficult-to-quantify market. As well as a detailed assessment of the current status and future potential of each format (DVD, Blu-ray Disc and VCD) the report contains an analysis of the market by content category International (US and world cinema titles), Local (Bollywood and other local language product) and Budget (the sub-$1 releases from Moser Baer and its competitors that transformed the Indian video market almost overnight in 2007).
Combining data from Screen Digest's Video Intelligence service with detailed analyst commentary, this report examines recent trends in and assesses the outlook for hardware, software, video distribution and the retail environment in India.
Highlights:
-The world's tenth largest market in terms of the number of DVD households in 2008, India ranked only 27th for spending on legitimate video software
-India's video business has always been dominated by local product, but US studios have been gradually expanding their market share, which represented about 16 percent of consumer spending on video in 2008
-The market infrastructure underwent a fundamental change in 2007 with the emergence of vast numbers of local titles on both DVD and VCD at very low prices
-A recent resurgence in piracy has increased levels to over 90 per cent, but the industry is cautiously optimistic about the potential impact of new laws and enforcement strategies
Companies Mentioned:
-Big Music and Home Entertainment
-DreamWorks
-Eros International
-Excel Home Videos
-Indian Cinema Rights Association (ICRA)
-Moser Baer Home Video
-Motion Pictures Association (MPA)
-Paramount Home Entertainment
-Saregama
-Shemaroo Entertainment
-Sony Pictures Home Entertainment
-Twentieth Century-Fox Home Entertainment
-Ultra VCD/DVD
-Universal Pictures Home Entertainment
-Walt Disney Studios Home Entertainment
-Warner Home Video
-Yash Raj Films Home Entertainment
Report information:
http://www.researchandmarkets.com/research/aafe2e/video_market_monit
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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