Research and Markets Adds Report: China Online Shopping (B2C) Market Report, 2011-2012
Apr 17, 2012 (Close-Up Media via COMTEX) --
Research and Markets has announced the addition of the "China Online Shopping (B2C) Market Report, 2011-2012" report.
In a release, Research and Markets noted that report highlights include:
With the expanding of Chinese economy and the number of netizens, online shopping sees significant growth in market size and increasing investment activities. The number of online shoppers in China registered 158 million in 2010 and 198 million in 2011.
Since 2010, investment activities intensively have arisen in Chinese e-commerce industry, which can be attributed to the following aspects. On the one hand, the Internet is increasingly used in business field more than in entertainment area; on the other hand, e-commerce serves as the optimal medium to combine the Internet and traditional consumption.
In China, e-commerce firms usually thrive from vertical B2C, that is, focusing on one or two market segments in order to grow big and strong. However, some vertical websites have started to commit themselves to becoming big and all-embracing platform since 2010. The shift from vertical type to comprehensive platform can utilize market resources to the maximum and accelerate the process to become competitive. So Dangdang and 360buy, featuring books and electronics, spared no efforts in diversifying its product categories and in entering the fields of clothing and daily necessities.
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