|[April 11, 2012]
Research and Markets: Action Oriented Proximity Marketing Technologies & Platforms: Blending the Online and Offline Marketing Channel With NFC & Barcodes
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/61e2f7cd/action_oriented_pr)
has announced the addition of the "Action
Oriented Proximity Marketing Technologies & Platforms: Blending the
Online and Offline Marketing Channel With NFC & Barcodes"
report to their offering.
The adoption of 2D barcodes saw significant acceleration in 2011 and the
market is focusing on proximity marketing as a way to drive adoption of
NFC and mobile payments. Smartphone users are increasingly using their
devices to interact with the world around them providing marketers a new
channel to reach consumers when they are out an aboutand shopping. This
new channel will have strategic implications throughout the industry and
vendors able to position themselves upstream of a mobile transaction
through proximity marketing will be well positioned to influence the
mobile payments market in the future.
The global market for action oriented proximity based marketing services
is expected to reach $2.3 billion by 2016. The market is well
established in Japan but is just gaining momentum around the globe.
Outside of Japan, this market will reach $1.5 billion in 2016.
ABOUT THIS REPORT
This in-depth report evaluates and quantifies the opportunity for user
initiated proximity based marketing solutions leveraging NFC, barcodes
and emerging technologies. Strategies, players and market drivers are
Key Questions Answered
- What is action oriented proximity marketing and how will it change the
mobile marketing space?
- How quickly is the market growing and what are the growth drivers?
- What technologies will benefit from the growth of proximity marketing
- Who will be the trend setters and spearhead the development of this
- How can I participate in or support this emerging market?
- Who are the current players in the market and what are their
strategies and strengths?
For more information visit http://www.researchandmarkets.com/research/61e2f7cd/action_oriented_pr.
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