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Research and Markets: The 2008 Developer Marketing Patterns Survey Is
Essential For Product Promotions, Pricing and Forecasting, Media
Planning, And All Your Developer Marketing Needs
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:02052008
Dublin - Research and Markets
(http://www.researchandmarkets.com/reports/c90658) has announced the
addition of Developer Marketing Patterns Survey 2008 to their offering
A study of software developers' attitudes about the marketing tools and
programs used to promote and sell products to them. Provides invaluable
insight for your developer marketing campaign, including:
- What web sites and search engines do developers visit most?
- Which magazines and papers do they trust most?
- What are the natural price points and pricing elasticity of dev
tools?
- What is the most powerful influencer for developers?
- Which marketing methods do they like most?...Which do they hate?
- What are the demographics of the typical developer?
Essential for product promotions, pricing and forecasting, media
planning, and all your developer marketing needs.
For less than half the price of a single banner ad on most sites, this
report will save you and your marketing budget money, time and effort
on an exponential scale throughout the year. This is THE MOST important
tool you can have for crafting an effective marketing campaign for
developers.
Content Outline:
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Understanding the Developer
Reaching the Developer
Purchasing
Influencers
Events and Conferences
OVERVIEW
Objectives of the Survey
Survey Methodology
Research Design
The Sample Software Developers
The EDC Panel
Multiple Response Cross-Tabulations
Other Evans Data Corp. Services
Multi-Client Survey Series
Custom Surveys
Targeted Analytics
UNDERSTANDING THE DEVELOPER
Job Title/Function
Job Title/Function by Company Size
Gender
Gender
Experience by Gender
Age
Marital Status
Income-Linux and Windows Comparison
Income by Language Use
Income by Developer Segment
Career Motivation
Career Motivation by Income
Career Motivation by Developer Segment
Experience
Experience (Trend)
Education
Education
Technical Skills Acquisition
Change in Number of Developers in Company
Company Size by Change in Number of Developers at Company
Change in Number of Developers at Company by Developer Segment
Reaching the Developer
Marketing Methods Most Liked by Developers
Marketing Methods Most Liked by Developers (Trend)
Marketing Methods Most Liked by Developers by Target OS
Most Liked Marketing Method for Wireless Developers
Marketing Methods Least Liked by Developers
Marketing Methods Least Liked by Developers (Trend)
Most Disliked Marketing Method by Developer Segment
Most Disliked Marketing Method by Target OS
Most Effective Method to Reach a Developer
Most Effective Method to Reach a Developer by Target OS
Most Effective Method to Reach Wireless Developers
Most Effective Method by Developer Segment
Most Effective Method by Company Size
Typical Reaction to a Pop-Up Ad
MARKETING WITH EMAIL, NEWSLETTERS, INSTANT MESSENGER AND BLOGS
Number of Newsletter Subscriptions
Number of Newsletter Subscriptions by Target OS
Frequency of Clicking on Links in Email Newsletter
Likelihood of Clicking on Links in Email Newsletter by Subject
Likelihood of Developer Action as a Result of an Email Newsletter
Desired Frequency of Email Newsletters
Most Frequently Read Development-Related Blogs
Developer Opinions about Product Announcements or Offers in Blogs
Number of New Blogs Read Last Month
Sources Used to Find New Blogs
Use of Blocking Software
PURCHASING AUTHORITY AND TOOLS EXPENDITURE
Level of Involvement with Purchasing Development Tools
Level of Involvement with Purchasing Development Tools for Wireless
Developers
Types of Technology Products Developers Purchase
Types of Technology Products Developers Purchase by target os
Purchasing Authority Levels
Purchasing Authority Levels (Trend)
Purchasing Authority Levels by Developer Segment
Purchasing Authority Levels by Job Title
Purchasing Authority Levels by Number of Developers in Company
Highest Amount to Pay for a Tool Before Testing
Individual Annual Tools Expenditures
Individual Annual Tools Expenditures (Trend)
Individual Annual Tools Expenditures by Developer Segment
Individual Annual Tools Expenditures by Company Size
Individual Annual Tools Expenditures by Target OS
Annual External Information Technology Spending.
Software as a Service Expenditures: Per Incident
Software as a Service Expenditures: Annual Contract
Company Tools Expenditures
Company Tools Expenditures (Trend)
Company Tools Expenditures by Target OS
PURCHASING PATTERNS
Use of Commercial Software, Shareware, Freeware, Proprietary and Open
Source
Use of Commercial Software
Use of Shareware
Use of Freeware
Use of Open Source
Use of Software as a Service
Preferred License Structure
Importance of Critical Information When Evaluating Purchasing of New
Software
Location of Most Frequently Purchased Tools
PRIMARY INFLUENCES
Most Credible Source on Emerging Technologies
Most Credible Source on Emerging Technologies (Trend)
Most Credible Source on Emerging Technologies for Wireless Developers
Most Likely Technology Information Sources
Most Likely Technology Information Sources (Trend)
Most Likely Technology Information Sources by Developer Segment
Most Likely Technology Information Sources by Experience
Most Likely Technology Information Sources by Job Title
Most Frequent Source for Downloading White Papers
Factors that Elicit Word-of-Mouth Recommendations from Developers
Maximum Amount Developers Would Pay for Access
Best Print Magazine to Learn About Software Technologies
Best Print Magazine to Learn About SOA/Web Services
WEB SITES AND ONLINE MARKETING
Most Valuable Things Vendors Can Put on Their Web Sites
Best Website to Learn About Tools
Best Website to Learn About New Software Technologies
Reasons for Looking at a Developer Community Website
Number of Webcasts/Webinars Attended in Past Year
Number of Webcasts/Webinars Attended in Past Year by Number of
Developers in Company
Desired Length of Webcasts/Webinars
Reasons for Attending Online Seminars
Types of Information Developers are Willing to Provide Online
Subscriptions to Atom or RSS Feeds
Most Used Interactive Communication Vehicles
Most Joined Online Communities
Best Motivator to Join an Online Community
Use of Referral Sites to Learn About Software
Use of Social Bookmarking Sites to Learn About Software
Frequency of Clicking Online Advertisements
EVALUATION SOFTWARE AND ONLINE DEMOS
Best method for Software Vendors to Provide Evaluation Copies
Suitable Number of Days for Time Bombs
Average Number of Evaluations Downloaded Last Year
Percentage of Evaluations Installed and Evaluated
Percentage of Evaluations Purchased
Percentage of Evaluations Purchased by Annual Tools Expenditures
Most Encouraging Factor for Downloading an Evaluation
Most Discouraging factor against Downloading an Evaluation
Methods of evaluating Products Once They Have Been Downloaded
TRADE SHOWS, SEMINARS, CONTESTS AND VIRTUAL EVENTS
Frequency of Attending Conferences or Seminars
Frequency of Attending Conferences or Seminars by Dev Segment
Frequency of Attending Conference Seminars by OS
Most Popular Trade Shows
Most Useful Aspects of Trade Shows or Conferences
Seminars Planning to Attend in the Coming 18 Months
Amount of Time Developers are Willing to Travel to Attend a Large
Conference/Tradeshow
Amount of Time Developers are Willing to Travel to Attend a Local
Seminar
Amount of Money Companies Will Pay to Send Developers to a Larger
Conference/Tradeshow
Amount of Money Companies Will Pay to Send Developers to a Local Seminar
User Group Membership
Attendance of Virtual Developer Events
Expectation for Future Attendance in Virtual Developer Events
Primary Advantages of Attending Virtual Developer Events
Primary Obstacles to Attending Virtual Developer Events
Participation in Vendor Challenge Contests
Primary Venues for Vendor Challenge Contests
Type of Vendor Challenge Contests
Preferred Type of Vendor Challenge Prizes
For more information visit
http://www.researchandmarkets.com/reports/c90658
CONTACT: Laura Wood, Senior Manager, Research and Markets
Fax: +353 1 4100 980
e-mail: press@researchandmarkets.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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