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Redfin Brings Its Real Estate Brokerage to Fresno
[October 16, 2014]

Redfin Brings Its Real Estate Brokerage to Fresno


SEATTLE --(Business Wire)--

Redfin (www.redfin.com), the customer-first real estate brokerage, today announced the launch of its home-buying and selling services in Fresno, California. People can now work with Redfin agents to buy and sell homes throughout Fresno County.

"Fresno, long known for agriculture, is experiencing change; the startup culture of San Francisco, Los Angeles and Sacramento has made its way to this city," said Jeff Bale, Redfin regional director. "We felt it was a good time to extend our service to Fresno. There's natural synergy there and, judging from the response we've had in nearby cities, we are confident that our unique business model and technology-oriented approach to real estate will resonate with the people of Fresno."

The Redfin model is different from that of other brokerages because it uniquely aligns agent and customer interests. Redfin agents are paid a salary and receive benefits, with customer satisfaction ratings determining each agent's bonuses. All reviews for all Redfin agents are published on their online profiles, and 97 percent of customers would recommend their Redfin agent.

Redfin real estate agents focus on delivering great service while helping clients buy or sell homes. This efficiency, powered by the best in technology, also enables Redfin to pass savings on to our clients. Someone who buys a $300,000 home with a Redfin agent in Fresno would receive a refund of over $1,500 at closing. Instead of the typical 3 percent commission, Redfin charges sellers a 1.5 percent fee. This means someone selling a $300,000 home with a Redfin agent would save $4,500.

Redfin hired Marti Cook to lead the team in Fresno. Cook has been helping people buy and sell homes since 2004 and has worked in many other facets of the real estate industry including home building, home renovation and lending. As a Fresno native and a CSU Fresno graduate, Cook is an expert on the local housing market and is excited to bring Redfin's one-of-a-kind service and technology to her hometown.

"As a longtime real estate aficionado, and now a professional of over 10 years, I love helping people fulfill their unique real estate needs," Cook said. "When I learned about Redfin, it was a match made in heaven. I told myself I had to work for this company. I'm thrilled to be part of the Redfin team and bring their philosophy of always putting the customer first to my hometown!"

With the arrival of Redfin, people in Fresno can now use state-of-the art online and mobile tools to quickly access the most accurate and up-to-date information about homes for sale and the home-selling process.

Selling with Redfin:

  • Redfin Home Dashboard: A comprehensive online resource for home sellers that provides real-time data about their home.
  • Redfin Home Value Tool: A more accurate way to find out what your home is worth using self-selected comparable homes for sale in your market.
  • Redfin 3D Walkthrough: A new feature enabling homebuyers to get a high-resolution, photo-quality view from every perspective inside a Redfin agent-listed home.



Buying with Redfin:

  • Instant Tour Scheduling: Ability to instantly schedule a home tour with a Redfin agent with a single click from a browser, iPhone (News - Alert), iPad or Android app.
  • Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients.
  • Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop.
  • Search by School: Shows all the homes for sale served by a certain school with one easy search.
  • Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.
  • Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.

Redfin will be hosting a launch party from 6 to 8 p.m. on November 12 at Westwoods BBQ in Fresno. The event is open to the public. Attendees will have an opportunity to meet the Redfin team and other members of the local real estate community and learn all about buying and selling with Redfin. There will be passed appetizers and complimentary drinks. If you are interested in attending, please RSVP here.


To find or sell a house and to connect with a local agent, please visit redfin.com. To learn more about working at Redfin and to apply for open positions in Fresno and other locations, please visit redfin.com/jobs.

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About Redfin

Redfin (www.redfin.com) is a customer-first real estate brokerage that represents people buying and selling homes. Founded and run by technologists, Redfin has a team of experienced, full-service real estate agents who are advocates, not salespeople, earning customer-satisfaction bonuses, not commissions. Redfin.com features all the broker-listed homes for sale, as well as for-sale-by-owner properties that don't pay brokers a commission. Redfin also offers online tools that make the entire process of buying or selling a home easier and more fun. The company serves major markets across the U.S. and has closed almost $20 billion in home sales. In 2012, Redfin was named one of The DIGITAL 100: World's Most Valuable Private Tech Companies by Business Insider.


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