Redcom Places Russia's Far East Region on Global Map of Digital TV and Broadband Multimedia
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[October 23, 2008]

Redcom Places Russia's Far East Region on Global Map of Digital TV and Broadband Multimedia

(Marketwire Via Acquire Media NewsEdge) MOSCOW, October 23 / MARKET WIRE/ --

Consumers in Russia's eastern region of Khabarovsk
will now be able to enjoy affordable access to high-definition digital TV,
video on demand and other multimedia services through a Metro Multiservice Transport Network
(MMTN) that is based on Cisco? (NASDAQ: CSCO) technology. Redcom,
Khabarovsk's leading telecommunications service provider, has bolstered the
region's position in the global high-speed broadband services market with a
strong network backbone that is scalable and fault-tolerant with high
levels of security.

The modernization and expansion of Redcom's network was necessitated by
consumer demand for additional and enhanced telecommunication and
multimedia services with a very high quality of service (QoS). Because of
the ability of Cisco technology to scale to specific requirements and to
deliver a high availability of service, Redcom selected Cisco's Ethernet
Fiber to the Home solution with Metro Ethernet technology.

Cisco Metro Ethernet solutions underpin an advanced high-speed,
multifunctional broadband network that supports a wide range of features
and multimedia services from multichannel radio to multimedia
communications, high-definition Internet Protocol television (IPTV) and
video on demand. With Metro Ethernet, Redcom can now also differentiate
traffic, offer flexible billing options to consumers, and expand bandwidth
to meet peaks in service demand.

Dmitry Alexeevich Tkachenko, Redcom's chief executive officer, said: "To
maintain customer loyalty and succeed in a highly competitive market, it is
important that Redcom be able to offer a multitude of services over
high-speed broadband in line with global advancements. Cisco technology not
only helps us provision the latest services with the ability to scale our
network to mirror consumer demand, but it also enables us to configure and
replace network equipment without hampering subscriber services. We are
confident our choice of Cisco will help raise customer trust in Redcom."

Redcom's modernization project was launched in September 2007. Cisco
Capital's leasing program helped enable Redcom to procure networking
hardware on flexible terms from INLINE Technologies (a Cisco Gold Certified
Partner) and complete the upgrade in less than one year. As a result, the
Metro Multiservice Transport Network has helped Redcom to radically expand
the range of end-user services. These now include high-speed broadband for
enterprise and home users, virtual local area networks, Layer 3 virtual
private networks, high-definition IPTV, and IP telephony.

Michael Chursin, Cisco manager for Russia's Far East region, said: "Cisco's
work with Redcom benefits consumers in the Khabarovsk region as they now
can have access to broadband services in line with global standards.
Operational leasing of advanced hardware enables Redcom to offer its
subscribers new high-quality services and flexible tariffs while raising
the resilience and expanding the capacity of its network on demand."

Redcom has been operating in the telecommunications market for more than 14
years, with more 20,000 subscribers in the city of Khabarovsk and in the
Khabarovsk region. The Metro Multiservice Transport Network (MMTN) was
jointly developed by Cisco and Redcom.



About Redcom



Redcom is a leading Internet provider in the Russian Far East. The company
has been operating in the telecommunications market for more than 14 years.
It has more than 20,000 subscribers in the city of Khabarovsk and in the
Khabarovsk Region. More information is available at www.redcom.ru.

About Cisco Systems

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms
how people connect, communicate and collaborate. Cisco equipment in Russia
is supplied by Cisco Systems International BV, a wholly owned subsidiary of
Cisco Systems, Inc. Detailed information about Cisco solutions,
technologies and operations is published at www.cisco.ru and www.cisco.com.
Latest corporate news are available at
http://www.cisco.com/global/RU/news/ and
http://newsroom.cisco.com.

Cisco, the Cisco logo, and Cisco Systems trademarks belong to Cisco
Systems, Inc. and/or its associates in the United States and in other
countries. All trademarks mentioned in this document are owned by their
respective owners. The use of the term "partner" does not imply any
associative relation between Cisco and another company. This document is
part of Cisco's Public Information.

For direct RSS Feeds of all Cisco news, please visit "News@Cisco" at the
following link:

http://newsroom.cisco.com/dlls/rss.html

Press Contact:
Alexander Palladin
+7 985 2263950press@cisco.ru
Investor Relations Contact:
Matthew Hardwick
+44 20 8824 1970mahardwi@cisco.com
Analyst Relations Contact:
Sharon Robinson
+ 27 21 4134577sharobin@cisco.com

Copyright ? 2008 Marketwire

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