[May 04, 2012]

Rearden Commerce Appoints Wade Jones as SVP, Financial Services

Rearden Commerce (News - Alert), creator of the Deem™ commerce platform, today announced the appointment of Wade Jones as Senior Vice President, Financial Services. A tenured executive experienced in managing and marketing partner innovations, Mr. Jones is responsible for managing Rearden Commerce's financial services distribution partnerships - including those with American Express and JPMorgan Chase - as well as forming relationships with new partners, helping financial companies fundamentally transform customer engagement.

"I am eager to welcome Wade to the management team. His wealth of start-up experience, coupled with tenure at blue chip companies like Procter & Gamble and Barclays, gives him a strong foundation for his work at Rearden Commerce," said Patrick Grady, Founder, Chairman and CEO, Rearden Commerce. "Financial services institutions are a critical distribution channel for the Deem platform. I am counting on Wade to ensure Rearden Commerce is a true partner."

Mr. Jones worked at Barclaycard, a global payment business which is part of Barclays Global Retail Banking division. While there, he was Managing Director of the UK Partnership business in addition to working at Barclaycard US, where he was responsible for managing the company's premier partnerships, including Apple (News - Alert), US Airways, and Barnes & Noble. Mr. Jones comes to Rearden Commerce after founding TruYuu, an innovative online service that instantly matches people with relevant careers based on more than just a resume.

"I am impressed with the vast ecosystem of partners, merchants and consumers across the Deem Network. I've seen Deem fundamentally change the way consumers interact with their financial services companies. There's much more to be done in terms of building loyalty between financial companies and their customers - and I am excited to play a role in the initiative," Mr. Jones said.

About Deem

The Deem™ commerce platform is designed to connect buyers and sellers via absolute relevance. By correlating information for buyers based on what is truly available from suppliers, Deem delivers unparalleled customer loyalty. Leveraging a disruptive combination of large-scale customer and merchant distribution, big data and advanced personalization technology, Deem's Relevance Engine optimizes the exchange of goods, services and information, delivering personalization on a whole new level.

About Rearden Commerce

Rearden Commerce, creator of the Deem™ commerce platform, is transforming commerce on behalf of buyers and sellers. Through a suite of interoperable smart applications, the Deem platform is designed to leverage big data, analytics and semantics technology to optimize the exchange of goods, services, and information with personalization and repeat value to drive customer loyalty. Deem is distributed globally by more than 40 strategic partners including American Express (News - Alert) and JPMorgan Chase - connecting millions of consumers and over 35,000 business customers across every market segment to more than 1.2 million merchants. Rearden Commerce is headquartered in Foster City, California.

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