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RealityMine Releases TouchPoints USA 2016.1NEW YORK, Oct. 26, 2016 /PRNewswire/ -- RealityMine, the global leader in single-source, cross-media measurement of consumers' daily lives, today announced the release of TouchPoints USA 2016.1. Logo - http://photos.prnewswire.com/prnh/20161025/432617LOGO TouchPoints provides agencies, advertisers, and media owners with in-depth, single-source attitudinal and behavioral consumer lifestyle insights, helping to drive effective and efficient campaign optimization. The data collected via RealityMine's TouchPoints surveys is available to customers via Metis and other third party platforms such as Nielsen IMS, Telmar and MRI Reporter. TouchPoints USA 2016.1 surveyed adults aged 18-64, and is comprised of several new categories not included in previous TouchPoints USA releases. Findings from the new categories include:
Additional key findings include:
About RealityMine RealityMine is the global leader in single-source, cross-media measurement of consumers' daily lives. Using its patented passive metering technologies coupled with its syndicated TouchPoints™ offering, the company provides some of the world's largest media agencies, media owners and market research organizations with an enriched understanding of consumers' feelings and behavior across all media types. RealityMine is headquartered in Manchester, England with international offices in Toronto, New York and Sydney, and serves clients globally. About TouchPoints TouchPoints is an industry leading, multimedia consumer study that provides insight into how people consume all media throughout their day and week across multiple platforms. It is the only syndicated consumer insights and cross-platform research product for media agencies and media owners designed to inform integrated communications strategy, planning and execution. Related Images This content was issued through the press release distribution service at Newswire.com. For more info visit: http://www.newswire.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/realitymine-releases-touchpoints-usa-20161-300351491.html SOURCE RealityMine |